230°

Why is Microsoft so bad at brand names for its products?

The Guardian reports on Microsoft's inability to give its brands good names apart from "Windows" and "Xbox".

"Nobody knows. It has managed to come up with a couple of good ones down the years - "Windows" ain't bad, nor "Xbox" and you could even tip your hat a little towards "Zune", though that started out as "Argo", which at least has the benefit of being at the start of the alphabet. But we know that the product it likes to call "Silverlight" (its Flash killer) is really known inside the company as "Windows Presentation Foundation/Everywhere" - make sure you include that slash, now - and last week it affirmed its clunkiness by announcing that its bittorrent-alike sort-of peer-to-peer service, known as "Avalanche" while being developed in Cambridge, would be released as "Microsoft Secure Content Distribution"."

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guardian.co.uk
Lord Anubis6537d ago (Edited 6537d ago )

There was or is a more interesting article from Cnet's news.com. It was really hilarious because Microsoft just cant named products with out having a sentence to describe their products.

http://news.com.com/Microso...

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The company has a rich history of products with names that are excessively wordy. Arguably one of the most convoluted monikers announced by Redmond (though thankfully later shortened) was its appellation for the mainstream 64-bit version of Windows XP: Windows XP 64-Bit Edition for 64-Bit Extended Systems.

Its woes in product naming and packaging are legendary both within and outside the company. A popular video has made the rounds on YouTube outlining what Microsoft might have done if it had been tasked with designing the iPod's box. Instead of the minimalist carton that Apple came up with, the video ends up with a text laden container for the "iPod Pro 2005 XP Human Ear Professional Edition with Subscription."

It later emerged that the video was done by people inside Microsoft.

"It was the packaging team trying to make a point about design," Webster said.
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the video is here.
http://www.youtube.com/watc...

DJ6537d ago

-still laughing- "Now THAT has shelf presence." pfffft

the_round_peg6537d ago (Edited 6537d ago )

Microsoft should have called it the "Console for Windows", "Windows: Console Edition", "Windows in a Box", "Zune Box", "Playstation Terminator", "COS" (Console Operating System), or - better yet - the "Super Duper Gaming Module".

Lord Anubis6537d ago

would those names be the pro, the business or the home edition? You have a bright future. Maybe you should work for Microsoft.

XxZxX6537d ago (Edited 6537d ago )

Ppl will avoid windows when they have a choice. I think XBOX is a good name. Simple and easy to remmember. Consoles for windows.. too long and Windows!!

kevin11226536d ago

i actually think xbox is a good name as well.

XxZxX6537d ago

I think windows pretty much kill microsoft brand. People are tired of crashing Windows but still can't avoid the product. But when microsoft faced strong competitors, they're usually not doing very good, because consumers now can avoid it. With XBOX 360 RROD mimicking Windows BSOD, mainstream may already avoiding XBOX 360 which resulted in the poor 1.1mil shipment this quarter.

toughNAME6537d ago

yeeeah xbox is a pretty dumb name

but common lets be honest..playstation isnt that good either

sounds like one of those playground things at mcdonalds

ARog346537d ago

...Oh and don't get me started on the Wii.

Show all comments (19)
170°

Xbox June Update: Copilot for Gaming Available on Mobile, Aggregated Gaming Library, and More

There are many exciting updates this month for Xbox. Copilot for Gaming is available now for early preview on mobile and will be coming to PC soon. Xbox PC app introduces a wave of new updates: Aggregated gaming library gives players quick access to games from Xbox, Game Pass, and other leading PC storefronts, and with publisher channels players can browse their favorite franchises. Updates for the Xbox Console includes customization for Most Recently Used, free-to-play benefits, Game Hubs, and dialog improvements for game saves.

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news.xbox.com
darthv721d 4h ago

"Players can now hide system apps, pin favorites to the list, and reduce the number of tiles displayed. This update is part of our ongoing effort to make Home more personal, flexible, and responsive to feedback."

This is welcomed, i like a less cluttered home screen.

Profchaos22h ago

Not everything needs co pilot ms

1Victor6h ago

Gotta be a slow news day when a 18 hours and 3 comments (now 4)makes it to the front page🤷🏿
.
Well anything that adds and help gamers is a good thing even if some don’t need it there’ll be more that will use it.

darthv726h ago

Well its MS news... those are usually pretty dry, unless it has something to do with another game being ported to PS. then its top of the pops.

Obscure_Observer5h ago

"Well its MS news... those are usually pretty dry, unless it has something to do with another game being ported to PS. then its top of the pops."

Oh look no further than the "Upcoming layoffs at MS" topic. It will easily top the Hottest of the week.

Special guests like Mr. Dead might also show up. You just watch.

120°

Playdead co-founder slammed with lawsuit as bitter row with co-founder escalates

Playdead co-founder Dino Patti is allegedly being sued by his former studio and business partner.
Patti was threatened with a lawsuit earlier this year after he posted a now-deleted LinkedIn post that shared an "unauthorized" picture of co-founder Arnt Jensen and discussed some of Limbo's development. Patti said Jensen demanded a little over $73,000 in "suitable compensation and reimbursement," adding that he had "repeatedly" had such letters over the last nine years.

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gamesindustry.biz
80°

Josh Sawyer: "I feel good about the ability for people to create games."

Game Pressure met with the one and only Josh Sawyer at Digital Dragons and chatted about RPGs, Pentiment, Pillars of Eternity, the state of the industry, and the genre.

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gamepressure.com