UK retailers talk E3

There was a surprise reversal of roles at E3 this year.

Xbox – the home of hardcore gaming – now wants to appeal to the entire family. It’s not just about Halo and Gears of War anymore, it’s about virtual pets and casual sports games that are playable on its new super camera, Kinect.

In contrast, Nintendo – the pioneer of this mass-market revolution – wants its core fanbase back. Wii Fit and the Vitality Sensor were left out at E3 in favour of a new Zelda, Donkey Kong and a 3DS machine that features a fantasy line-up of fanboy favourites.

In fact the 3DS was the star of the show according to UK retail. HMV head of games Tim Ellis believes it has “the potential to take gaming to the next level,” while Best Buy’s entertainment boss Marc Spence described playing the portable machine as a “real wow moment.”

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