Here's why Blur crashed and inevitably failed

Blur from Bizarre Creations (Activision) has crashed and burned. However, there is one good thing to come out of this, the realization that new IP takes more than a funny Mario kart spoof to sell or the previous reputation of an excellent development studio. Keep reading for MaxConsole’s reasons as to why Blur has failed to deliver in the market place. Confusion, a lack of engaging USP, a weak proposition amongst other reasons are cited.

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Quagmire3450d ago

Because Split/Second was better

Oh and coz it was published by Activagina

TotalPS3Fanboy3450d ago (Edited 3450d ago )

I honestly can not tell the difference between Dirt, Grid, Split/Second, Blur, Shift, and that other ATV racer from Disney.

I thought they were all just typical generic yearly released sequels.

TotalPS3Fanboy3450d ago (Edited 3450d ago )

When I saw Dirt, Grid, Split/Second, Blur, and Shift in the commercials, they all look too similar.

Average Joe doesn't read the review. And so, Average Joe can not tell the difference between them from just seeing the commercials.

Red-Dead-Roar3449d ago

dirt has dirt tracks, rally
grid had tarmac, touring cars
s/s has destructable environment
blur has weapons
shift has shaky cam effects
fuel is sandbox
pure is atv

different angles all over...

TotalPS3Fanboy3449d ago

they were all clearly different. But somehow, that was lost to the consumers. The image peoples saw was generic racers.

ranmafandude3450d ago

and it's not call of duty what else is there to explain lol.

kancerkid3449d ago

Yea. Only bullshit games backed by multimillion dollar marketing campaigns get sales.

Just another case of a great IP going down the drain because people follow the herd.

Elven63450d ago

Yes, boycott all their new IP's so when the higher ups start to look at the sales charts and see new IP's like Blur (which reviewed well) sold horribly and Call of Duty Black Ops sells 20 million units...well, you know.

Red-Dead-Roar3449d ago

a racing game should be about racing. otherwise we already have wipeout hd...

kancerkid3449d ago

Uh...why? Because they published the POS MW2? That game was a piece of crap.

r1sh123450d ago

I actually liked the beta so I bought the game.
I even sent the dev's of the game messages asking them to release it earlier because red ded would be out before.
Nothing happened, the game has serious lagg and glitching issues.
It was hacked 1 week before release date.
THey havent released a patch yet either.

BeaArthur3450d ago

It released at a bad time. If it had released in July it probably would have had better sales.

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