Burger King partners with Microsoft to launch futuristic games

Burger King is partnering with Microsoft to target children and offer a free toy in Kiddie Meals that will also act as a virtual toy within Xbox games. The physical toys will come with a tag, which is used to scan the toy into an Xbox Kinect game called Kinectimals. The launch is expected before Christmas this year.

Speaking at the Cannes Lions Festival, Microsoft senior vice president Mich Mathews used the deal with Burger King to explain the branding opportunities made possible by Microsoft’s controller-free technology, Kinect. The Kinect technology will work by linking up a motion and voice sensitive camera to the Xbox 360. The Kinect add-on is already available for pre-order and will be officially released sometime in the autumn.

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Nitrowolf23028d ago (Edited 3028d ago )


Parapraxis3028d ago

"Futuristic"??? really??

Google CueCat. lol

zootang3028d ago

Kinect is becoming a massive fail even before it has been released, we as gamers expected so much more (skateboard scanner.)

jneul3028d ago

you can get toys for eyepet for free all you have to do is draw the toy and your done...
this is a big fail ms, inventing a barcode scanner is not innovative

Brewski0073028d ago it took 2 minutes to throw a shitty toy giraffe to a virtual cub ??
God when did having a cat or dog get so old fashioned??

Next time, rehearse your presentations!

hazelamy3027d ago

at least skittles won't pee on the carpet. :)

kneon3028d ago

It's possible that it could be successful, it's just the next version of Neopets, WebKinz, Shining Stars etc. These were all very successful but their popularity is short lived, kids quickly move on to something else.

But for all of these others you only needed to buy the toy as long as you owned a PC and had internet connection. I don't expect too many parents are going to rush out and drop a few hundred dollars on an Xbox+Kinect because of a free toy that their kids got with their burger,

MazzingerZ3028d ago (Edited 3028d ago )

Well, SONY had the chance to do something like this and they didn't...that would make had made people more aware about what EyePet can do but at the same time there's no need for it as they went a step further allowing kids to draw themselves and see the object come to life on the screen scanned by the PSEye (a camera NOT from the future but from the past...can't wait to see what Kinect can do haha)

That for me as a father is awesome, to see the stuff they draw come into life...a car with rectangular wheels, or an airplane with banana-shaped can't beat that!

this stuff with Burger King is just like usal with MSFT. business and money not really nothing to do with Gaming...but with a message that doesn't help much against combating overweight

Quagmire3028d ago (Edited 3028d ago )



+ Show (3) more repliesLast reply 3027d ago
Nitrowolf23028d ago (Edited 3028d ago )

The idea isn't bad or anything
i just don't like the fact that you need to use spesific items
This game is for kids, but what of other game will they too require use of scanning a tag if they have feature like this?

NeutralGamer3028d ago

This IS a bad idea...

What are we learning our childrens? Eat your self fat at Burger King, play at home in front of your TV and get a virtual pet?

Its almost before MS is too american for me... I mean if I wanna do sport i GO OUTSIDE instead of playing with a camera infront of my TV...

Geez if MS keep comming up with these random american ideas like "Eat a burger and unlock an achievement" I will lose my "Neutral" state and become a Sony gamer... -.-

Nuff said...

CrAnKiTuP_013028d ago (Edited 3028d ago )

Didn't think of it that way NeutralGame. Great points.
Although, this is already a huge problem everywhere. (Attach images not working)

newhumanbreed3028d ago

That picture isn't even from America. Read the poster on the window. Yea I don't think you can because it's not English.

CrAnKiTuP_013028d ago

When the fuck did I say it was from America?

LoydX-mas3028d ago (Edited 3028d ago )

But why would a software company and a fast food company team up to advertise something that is not going to sell a product?

So when Sony says their machine "does everything", does that mean it motivates kids to put down their Move contollers and go outside too?

Actually, look what I found:

Rocket Sauce3028d ago (Edited 3028d ago )

If you're going to reject something based on a fast food tie-in, you'd better stop going to movies.

I dunno, maybe something like Iron Man or Toy Story is already too "American."

NeutralGamer3028d ago

Hmm atleast Fastfood combined with free music is something else..

I mean too much Gaming+Fastfood is just going to cause you a heart attack...

+ Show (4) more repliesLast reply 3028d ago
matt2473028d ago

Pretty great marketing idea. FYI those BK games from 2006 sold over 2 million copies, and you had to buy a value meal plus pay $4.

creatchee3028d ago (Edited 3028d ago )

I don't care as long as I get me some Sneak King 2: Sons of the Whopper

tiamat53028d ago

Sure Microsoft.Corrupt the children because they are too naive to understand. We haven't forgotten the Burger King games you made before

NeutralGamer3028d ago

Whats next from MS?
"Eat a burger" achievements where you have to eat burgers to unlock achievements?

Spydr073028d ago

Bonus Double Achievement: "Eat A Friend's Burger"! How can you lose?

Treezy5043028d ago

There will be nothing like being able to play Sneak King with no controllers and at such a great value the offer is too big to pass up.

pixelsword3028d ago (Edited 3028d ago )

Metal Sneak King 3: Twin Burgers

Seriously, though; she should've practiced first, and then she had the nerve to say that it "immediately" noticed that she had a giraffe.

What would have been nice if you could scan in new kincetimals.

Jack-Pyro3028d ago

Number 3 was Metal Sneak King 3: Burger Eater.

Twin Burgers was the remake of the original, remember?

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