Ostensibly Naughty Bear is a game about social ostracism – shunned by his cuddlier compatriots, the titular teddy goes on a rampage of vengeful destruction, causing pain and chaos by stalking and killing other bears, sending them insane with fear and burning or smashing their possessions. He's been spurned, he's unhappy and he wants them to know it. To the extent of leaving tortured bears alive to terrify their friends. For points. Let's be honest, Naughty Bear is about violence.