Sony not to cut PS3 price further

OYAMA, JAPAN: Sony Corp currently has no plans for a further price cut for its PlayStation 3 (PS3) game console following a $100 cut in the US, the electronics conglomerate's president said on Friday.

"We've announced the price cut in the US and have no additional plans beyond that at this time," Ryoji Chubachi told Reuters on the sidelines of a gathering of business executives in Shizuoka Prefecture, central Japan.


Sony is having a tough time with its PlayStation,'' said Shigemi Nonaka, chairman at Polestar Investment Management Co. in Tokyo, which has $218 million in assets including Sony shares. ``Sony's always had this image of being at the leading edge of technology, but they've fallen behind the Wii.''

Chubachi, 59, said in a July 6 interview that Sony had no current plans to lower prices of PS3s. Three days later, Sony announced it would cut prices of the consoles in the U.S.

Shares of Sony gained 1.1 percent today after the Tokyo- based company yesterday reported fiscal first-quarter profit doubled to 66.5 billion yen ($552 million). Sony said the weaker yen, which raised the value of exports of Cyber-shot cameras and televisions, helped boost earnings

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AznSniper4103d ago

Well I don't think they are going to reduce the price even further this year, but I do believe that they will introduce a new $399 SKU that M$ is betting will come.

nextgengaming184103d ago

They will announce another sku is my bet. At 400 $'s.

Assassin4hire4103d ago

dont expect one in 2007 again at all say x-mas 2008 you will see a drop and thats when ps3 will officially be taking over the 360 and coming on fast to the wii

eLiNeS4103d ago

Maybe next gen, the next gen PS3.5 will take over this gens Xbox 360

razer4103d ago

That people don't want to buy a "gimped" product even if it is cheaper?

ShiftyLookingCow4103d ago

with Sony you never know, except maybe Peter Griffin from Family Guy

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