390°

Why Sony “Won” E3 2010

I’m here to convince you that Sony won the E3 2010 battle by entertaining the hell out of the keynote crowd, maximizing the amount of press on hand, and combining entertainment with more than a few surprises and some big title announcements that made fans (and one VP in particular) very happy...

GWAVE5114d ago (Edited 5114d ago )

I think Sony did not win. Why? Sony's revolutionary tech was not motion, but rather it was 3D. While I'm sure it was impressive, Nintendo did it without glasses. If Nintendo's best > Sony's best, didn't Nintendo win?

Edit @ below

I never said I wasn't impressed with Sony's conference. To me, Sony's biggest thing was 3D. It was awesome. I'm not knocking that. But Nintendo is offering something quite similar at a fraction of the cost. It's like 10 years ago when SEGA announced the Dreamcast price ($300 I think) and then Sony announced the PS2 at $200.

Fishy Fingers5114d ago

The 3DS' 3D is not like stereoscopic 3D, Nintendos method is not feasible to use on a large screen, nor does it offer the 3D effect across all angles. There's really no comparison between the two.

acedoh5114d ago

History lesson before people change reality. The PS2 launched at $299... At the point of launch the Dreamcast had already dropped it's price just to attempt to compete. I did own both those consoles so please don't change reality to suit your taste...

Also how do you compare a portable to a home console??? I don't see Nintendo bringing 3D to the Wii so let's compare apples to apples here...

beardpapa5114d ago (Edited 5114d ago )

Nintendo's 3D is easy to do since the screen is always in direct view and it's about an arm's length away from the eyes.

I tried out Sony's 3D at the Sony Style store and it was very impressive. The store had a 3Dtv demo of some live tv stations, blu-ray movies, and games. They also had their ps3 game room equipped to display the 3d games they had. Motorstorm PR and SSD in 3D were simply amazing, and made me think of 3D in a different perspective.

Granted the demo "made-for-3D" disc they showed had more impressive 3D effects than the ones the tv had to simulate as what the sony guy was demoing to me. Also, another customer was telling me how it's best viewed at the center of the tv and at a 6-8 foot distance away (about the same from your sofa to the tv in most living rooms). The customer also told me tilting my head or looking at a broad angle will lose the effect. It was really neat.

With that said, I think 3D is amazing and a whole new perspective. Motorstorm was just suddenly amazing again with the perception of depth. The jaggies are noticeable but the particle effects were amazing. Seeing it and actually playing it felt like when I first watched hdtv in my bedroom after getting it to replace an sdtv.

I agree with what the sony guy and the customer said about 3dtv though. There's still room for improvement, and also 3dtv isn't for everyone. Some will get dizzy some won't. The majority of the customers that were there to try it out with me left amazed and said it was incredible.

edit: the 3d glasses weren't really comfortable because they had this metal-detector antitheft thing buldging out on one side. Surprisingly it fit over my everyday glasses well. I'm not too fond of the flat CR battery, but I suppose the 3d glasses are an inexpensive alternative to a more expensive screen that can do 3d sans glasses.

I assume it costs more to produce the type of screen that can reflect images to different angles creating a 3D effect that is suitable for everyone in a room, hence why I believe the 3d glasses are an inexpensive alternative. You don't really have to be dead center to see 3D. It's just the colors are represented better (similar to 2D) if you're close to center. Still I'm not purchasing a 3dtv set anytime soon. I don't game or watch tv enough to warrant that type of investment.

mrv3215114d ago

Why is the fact there's no glasses so high tech? I mean Nintendo 3DS are pretty outdated by this point... and no I'm not being negative. They are making HD 3D TV with 140 degree viewing angles.

Donny5114d ago (Edited 5114d ago )

i was very impressed with sonys conferance, i mean the move had a solid show, killzone 3 footage was great, twisted metal was out of this world, kevin butler was hilarious, and we had gabe newell announce portal 2 will not only be coming to the ps3, it will be the best version, i tell you what, that was the LAST thing on my mind to show up at e3, i would even put "mario brothers comes to ps3"ahead on my expectations than gabe newell coming out of the closet on SONYS SHOW. ( E3 )

Shadow Flare5114d ago

i watched the sony conference again today and it just reminded me how much sony actually showed. What sony should have done was save the killzone 3, motorstorm 3, lbp2 and infamous 2 announcements for e3, because announcing those fresh would have totally blown everyone away, along with the other games they showed. Imagine the reaction of killzone 3 if that was the first time they heard about it

But sony really entertained the hell out of the crowd. There were about 5 occasions where you could hear the crowd almost explode with excitement:

- Killzone 3 introduced and shown in 3D
- Kevin Butler walking on stage and making eveyone absolutely crack up (you could really see the crowd were loving it. Everyone was smiling)
- Gabe Newell's BIG surprise of an appearance (you could hear some individuals almost explode)
- Gran Turismo 5 trailer with release date
- Twisted Metal (and when the ice cream truck turned on its head lights and drove on stage, you could hear someone shout "What!! HA HA NO WAY!!!")

For me, Sony won

Javert5114d ago

Actually in many ways it was much cleverer to announce them before E3 because it gave them 3-4 weeks of attention without having to compete with anyone else.

DarkSpawnClone5114d ago (Edited 5114d ago )

Sony Really Took E3 by storm,to me they where best in show They where soo great i was just blown away and when KB pop up on strange i swear i was like OMFG!!!! THERE IS A GOD AFTER ALL!!! AND HIS NAME IS GAMING!!! Hell Yeah i loved seeing Kb there it was sooo Epic!!! Kz2 LBp2 and then Gabe pops out of fukin Know where and POOF the Vary unexpected portal 2(on PS3 and the better version ?) i mean they canceled there E3 to show it off for Sony! that says some thing(i really hope valve has changed there ways i would so buy there games! imo i want l4d, Zombies ftw!,also i want a new half life :P) Lvl Up Gabe For having the guts to even show up at Sony's E3 you have balls man! now bring us Sony fans some games!! im so getting portal 2 this is like ff and mgs going on xbox!! and Then BAM(there it is) Twisted Metal for PS3!!! Sweet Tooth(Fu*ingSweet Tooth!!) pulls up on stage and We see some kick @$$ game play!! EPIC!!!!!,imo Sony Stole the Show!!! No question about it,Nintendo did great too ! tie or 2nd imo for Nintendo! 3ds was good too!

Information Minister5114d ago (Edited 5114d ago )

You got it backwards. Dreamcast launched at $199 vs the PS2 at $299.

You must be thinking of when Sega announced the Saturn at $399 and the very next day Sony announced the Playstation at $299.

house5114d ago

i think that was hip hop gamer that was freaking out saying "WHAT NO WAY HA HA HA" but on why Sony won they won because they showed games (hardcore)

NYPunkster5114d ago

That's right! We WON....wait what did I win? I didn't win shit! I have to pay for all those fuking games. FFFFFUUU corporate manipulation!

XD

Anarki5114d ago

I'm a fan of PS3 but I can admit that Nintendo had a strong E3 this year. Though, I'd have to go with it being a stalemate between the 2.

Nintendos E3 shown that they're not a ll about the casual market anymore, they're going for the hardcore gamers as well. I'll probably pick up another Wii soon.

Nathaniel_Drake5114d ago

Yeah I would say a tie also

syanara5114d ago

ninentedo had a great press conference and it was soo good it made me go out and Buy a Wii the next day however I feel sony had the bigger surprises, more games, and more that got me personally interested such as the Move, Playstation Plus, and Steamworks.

Biggest5114d ago

I agree with most of what you said, Anarki. But remember Janet Jackson's song. The fact that they concentrated on more gamer games this time around should not fool people into thinking they've changed their focus. We'll see their focus in the years to come. Maybe they've found a nice balance between casual and gaming. But time will tell.

danielle0075114d ago

I think that Sony won, but Nintendo came in a very close second. I mean, Donkey Kong Country, Goldeneye, Kirby Epic Yarn, and Epic Mickey. So amazing.

But, Sony actually made me feel like it was Christmas with all the games shown, and they also did the impossible and made me so excited about Move, and playing RE5 with it. Woooo boy. I didn't think it was really possible. Honestly, it's prob because they're not leaving us core gamers behind, and they're also not forcing the motion controls on core games. They're offering it as an alternative. So I can goof around and look like a loser while playing with motion controls, and then I can throw it on professional, bust out my controller, and be all serious business about it. I loooove options! Also, Gabe Newell showed up. & I loooove Valve!

+ Show (1) more replyLast reply 5114d ago
Kevin ButIer5114d ago

Ima sexy b!tch, Gabe Newel made me ROFL and 3D + Move + First + Third party exclusives... F*** yes

Time_Is_On_My_Side5114d ago

You do realize that you're comparing 3D with a hand-held to a home console? 3D, on a hand-held would be easier without glasses due to the size of the console. Basically it would be like the SIXAXIS technology, but then again I haven't seen it with my own eyes.

This this video:

HTML: http://www.youtube.com/watc...

sid4gamerfreak5114d ago

"I’m here to convince you that Sony won the E3 2010 battle"

Why are you trying to convince us? Are we dumb gamers? We all know who won the e3 2010 battle....

+ Show (6) more repliesLast reply 5114d ago
FrankDaTank5114d ago (Edited 5114d ago )

i disagree. it's not all about technology.

greeneggsnsam5114d ago

Twisted Metal was a bold move by Jaffe. Lying to us and then revealing? Still, never mind. Move looks more and more like Wii HD to me to be honest.

FrankDaTank5114d ago (Edited 5114d ago )

bold move my butt. jaffe should be drinking beer, staying off twitter so he doesn't have to lie to his fans, and working on twisted metal 2 (for the ps3).

Paradise5114d ago

twisted metal 2 came out a long time ago

mrv3215114d ago

Can people SHUT THE HELL UP ABOUT THIS, IT'S ANNOYING! LiKe WrItInG iN aLtErNaTiNg CaPs LoCk

Oh no he lied to us when we demanded to know about a game... I have a feeling it's the same people would have moaning if he spoiled it for E3. He lied because then he'd have something to announce for E3. I wish the press who stop asking so many questions that they know the developer cannot answer in order to moan about it later.

gynecologistcobra5114d ago

So what you are saying is that you do not want the press to ask questions,

And it's a big deal that he lied because a) he could have just ignored it. He went out of his way to lie to us. And b) we can't trust him anymore. "Twisted Metal is coming in early 2011. I lied, it's Q4 2011."

Bobbykotickrulesz5114d ago

Can't trust him anymore?

lol what an idiot you are.
Who cares if he made up a story and acted like he wasn't making Twisted Metal? That made you all the more surprised when they showed the game for the first time.

Kyur4ThePain5114d ago

Can we stop with all the "winning" crap? There is no E3 trophy. There is no war. Just a bunch of idiots running around with wide open wallets.

NYPunkster5114d ago

Preach my fellow Mac user! Let us remember that when talking about operating systems and market-share. :P

gynecologistcobra5114d ago

It's all in fun. That's why it's in quotes,

I also use a Mac, but finding camaraderie in an operating system is some bullshit.

Killjoy30005114d ago

I can never go back to any other computer.

Tony-A5114d ago (Edited 5114d ago )

I was impressed with their conference on a lot of levels, including the fact that they made non-believers, believers!

I was skeptical of the Move. They said they were going to make it fun for the hardcore, and I didn't believe that for one second (even with SOCOM 4). Then they showed some more at E3 and it actually got me excited, especially with RE5 getting support.

Then 3D. So many people knocked on it. The best example of that would be IGN's Greg Miller. He despised 3D and thought it was the dumbest thing in the world. He revealed afterwards that he was very impressed with the 3D showing by Sony, especially with MotorStorm Apocalypse. Mostly everyone else said Killzone 3 looked fantastic in 3D, skeptics included.

I won't be shelling out any money for it, but hearing good things about it makes me feel like I want to check it out, especially with GT5.

Show all comments (80)
200°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

Read Full Story >>
theloadout.com
mandf19d ago

lol acting like it’s equivalent to ms numbers

Mr Logic19d ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv7219d ago (Edited 19d ago )

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop19d ago

That's not the "gotcha" you think it is Darth.

darthv7219d ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander197219d ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty18d ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

+ Show (2) more repliesLast reply 18d ago
shinoff218319d ago (Edited 19d ago )

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv7219d ago (Edited 19d ago )

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje19d ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg19d ago (Edited 19d ago )

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils19d ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick19d ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb19d ago (Edited 19d ago )

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz18d ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand12518d ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

KevtheDuff18d ago

There were savings on subs and controllers here in the UK? I bought a controller yesterday in the sale..
It would be weird if those deals were not in other territories too?

300°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow21d ago (Edited 21d ago )

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg20d ago (Edited 20d ago )

I want RPGs for PSVR2! Good ones of course

shinoff218320d ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan20d ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga20d ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--20d ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC20d ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--20d ago (Edited 20d ago )

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop20d ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal20d ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman20d ago (Edited 20d ago )

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto20d ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda20d ago (Edited 20d ago )

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman20d ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj20d ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

JackBNimble20d ago

That happens when half of your games are cross platform. I'm still waiting to see what the ps5 is capable of, because they sure haven't pushed any limits.

And where are all these ps5 exclusive games?

sagapo20d ago

Not really surprised as Sony barely has any competition at the moment.

Show all comments (47)
150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

Read Full Story >>
gamesradar.com
1nsomniac27d ago (Edited 27d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai27d ago (Edited 27d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay26d ago (Edited 26d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai26d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander197226d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot26d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander197226d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation26d ago (Edited 26d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 26d ago
XiNatsuDragnel27d ago

Good statement but hopefully this holds up

NotoriousWhiz26d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay26d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation25d ago (Edited 25d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.