Nintendo’s E3 2010 was, without a doubt, better than E3 2009, 2008, and 2007. However, I don’t think anything can top E3 2006 with the unveiling of the Wii and the long lines and stampedes to the console.
Most interesting is how Nintendo is making game journalists obsolete. Iwata Asks has Iwata interview his own developers and ask all the more interesting questions. On Nintendo’s website, interviews with full video were shown where they describe the products. This means Nintendo is bypassing biased game journalists who often ‘write against’ whatever Nintendo does. Nintendo seems interested in taking their stuff directly to the consumer.
What I think is most interesting is how right after the conference, Nintendo starts having people play their games. Nintendo anxiously wants everyone to get an experience with 3DS. This is very different from Microsoft with Kinect. Playing is believing. It was true in 2006 and still true in 2010.
The upcoming Nintendo console, rumored to be Switch 2, will have power closer to PlayStation 4 and Xbox One than the current-gen consoles.