Looks like Xbox 360's 'Wave' rebranding is definitely happening; art sleeves of Codemasters' upcoming International Cricket 2010 title have been spotted in the wild sporting the new green 'wave' design.
Rare Wild boxart!?!?! F**k! Where did I put my Pokeballs! --- ON TOPIC: looks pretty cool, better than the current ones IMO.
Agree and bubbles.... Funny!
Dont waste a Poké Ball on Cricket, those things are $200 a pop.
Yeah definitely better than the current ones. Sony did a redesign on their boxart last E3 if i remember correctly. From PLAYSTATION 3 to PS3. It's good to change up things abit ^^ Btw, my personal favorite is duping the master ball to 255 and then spamming it like mad on anything i see that moves! :D
I like the new PS3 boxart more then the last boxart. But all my older games make my games look off when I stack them on the shelf :(
haha! I have the same problem! The old ps3 cases worked better when stacked.
ps3 cases dont really fit in my rack...there too tiny :(
I do like the look. This isn't really "rebranding" though. It's just changing the look of their box art. It's not like they've tossed out the Xbox 360 name and are calling it Wave or something else here.
Microsoft won't stop making 360 games, so they need the Xbox 360 logo. But, they might have a new SKU called, "Wave". Wave will be a 360 with Natal.
i feel the ON TOPIC heading was unnecessary and that it was all completely on topic :)
Its just some extra green stuff on the top right. Still the same logo, colors and everything. But now it doesnt say "Xbox Live" on the top. I like it, but im biased because Green in my favorite color. Id rather have some green on there than the boring white. I guess we will have to wait till E3 to see whats this "rebranding" is all about.
if a new 360 comes out ill most likely buy it as long as the price is good
If it is slim and has no power brick then I am going to replace my aged 360 with one. Talking of rebranding, when the PS2 slim came out in Japan, I grabbed one and GT4. Just found it while cleaning out the room and (in a moment of madness as it was still like new) took it to bits, threw away the drive and plastic and used the motherboard as a picture-like decoration for my console area. Looks good but I feel guilty now :(
Rebranded? It needs to die.
looks cool....what if all they did was have the "360" next to the xbox logo leaving the word XBOX out....it would make people more familiar with the logo just like with the P and the slanted S of the PS logo...thats just me...but doing something fresh and maybe bringing out a slim 360 which has only been rumored would only do good things for MS along with potential buyers who are on the fence on which console to choose
No rebranding then they are sticking with 360 name they are ditching live?? Why Ditch Live on boxart that just makes no sense..
Quick! Someone put this shit on National Geographic!!!!
Meh looks kinda cheap imo. I like the old one better.
360 relaunch confirmed. E3 is gonna be huge for the 360.
bro why you got so many diagrees for???? the ps3 fanboys must be onpaTROL
That or the fact he doesn't really have a good history with most people(Ps3 side specifically). He trolls often. but I agree, this time around I dont see why he racked up so many disagrres. *here's an agree and bubble* =p To both of you.
does he actually troll or is it the fact that they disagre and can't choose anything other than trolling because they don't like his opinion? Most N4G users can't make out a troll from a non troll to save thier lives
Don't they say that they're relaunching the 360 like every other year? I remember when the new dashboard redesign was called relaunching the system through software. That really didn't make much of an impact. I just hope this year's "relaunch" will be more than just a box art redesign and something more hardware related other than bundling Natal. You know something slimmer...
i have a ps3 i dis it here and there but love it also.....considering i own one i should be able to say what i want without loosing bubbles but that never happen.....too many young sdf ruining this site
I don't understand why they wouldn't take this opportunity to decrease the size of the cases vs. the oldschool DVD cases... I love the PS3 cases, something small and sturdy would have been nice.. .. oh yea and that looks pretty bad. The current one is simpler, a bit more professional.. I DO see this tailoring to the more casual / younger audience though, maybe it's influenced by Natal and who they're marketing to after it's released? Let's hope they atleast get rid of the neon green cases :S
I agree. The big DVD cases are already looking outdated. Plus, the green color always clashes with the box art... :s
As a collector, I'd rather they stuck with the same size and the neon green boxes, looks better when they're all stacked up if they're same shape and colour.
but my PS3 collection looks much sexier than my xbox collection :P I have about the same amount of games on each console, somehow it managed to split itself evenly lol Got a ps3 shelf and an xbox shelf. The ps3 takes the top one though :P I know what you're saying though, I've gone as far as not taking limited edition games due to the different cases LOL and I did get splinter cell limited edition and made my friend trade me for his traditional xbox 360 case ... for my steel one LOL dont ask
I actually like DVD-sized boxes. Maybe becouse I have tons of games and movies in them, and my few bd-movies stick out a bit too much...
at least they kept the spine the same.
"Let's hope they atleast get rid of the neon green cases :S" The neon green is the best part of the box. It always fits perfectly with the art of the case and is one of the more pleasing colors to look at on something, which is probably why a lot of "high-tech" devices use the color green so much. I mean, Green is the easiest color for the human eye to distinguish, which is why it's the second most Favorited color in the world.
It's the best part of a box if the art fits with it.. having such a dynamic colour could make or break a design as a whole. As a designer I appreciate awesome box art and while I agree it does look good on a lot of them, it also looks tacky / cheap on others I tend to lean more towards the clear plastic ever since PS3 started using them, lets the design speak for itself without worrying about a colour distract you. I do LIKE the colour used though, its one of my favs even an orange in the same tone but I just think it takes away from what could be some amazing art. Of course this is all personal opinion etc so we could probably go on forever :P
ps3 cases dont fit on my rack either do blu-rays....they go in a drawer
a rebrand is just what the xbox 360 needs a new image a new console
I see the xbox 360 name on the top of the case...and then no other brandings at all... am I completely missing it somewhere?
Looks a lot like the Wii branding. Natal, this, no first parties, this doesn't look good for MS fans, unless of course this is what you want. My decision to trade my 360 in looks to be the right move at the moment.
I am under the impression that branding is a combination of name, logo and possibly color scheme. It still says xbox 360, still has the sphere with the x in it, and still is silver and green. Where on the box is this new branding people are talking about?
@ motion Rebranding is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand upmarket. However the main reason for a re-brand is to communicate a new message for a company, something that has evolved, or the new board of directors wish to communicate. It does not has to be a big change in logo, colors or name to re-brand a product.
alright, fair enough...now how does this box do that? It looks like the same'ol xbox brand to me, and being a gamer myself, I definately don't see how there is a big enough change that would attract a new market or "rebrand" the current product. Edit: I see BRG900 and poopface are in the same mindset as me
I actually like it, I think the current art looks boring. The extra color gives it more flair. But I think this is definitely tailoring to a younger crowd. I still prefer the slick modern PS3 cases though.
The bluray cases? I agree with you even though i couldn't care less about the case since it's stored away after installing the game to the HDD. A DVD packaged in a bluray case would be funny though.
This is sorta weird. Where is the Xbox Live logo ? Are MS not putting it on the box anymore and why. I'm wondering if live is going to become free or possibly the pricing structures changes. For example: Silver as it is no online gaming Gold - free but with advertisements and everything included. Platinum - paid with no advertisements everything included, maybe more. To me it's weird there is no mention on Live on the front and why is that.
Hardly surprising, they gotta rebrand it so the kiddis want one!
Wow a lot of hate for some extra more green color. I like it it's more vibrant but that because our eyes like the color green. That's how they work.
Its not exactly drastic, and probably hardly worth noting in my opinion.
An update to the dashboard with a new "Wave" design should happen at E3. I would be so happy if all i could do was change the color of the green boxes and put my own picture as the background.
It actually looks pretty nice.
This isn't clever enough to warrant a double posting, and I don't own or even plan to own a 360/Wave. Are you purposely trying to bot-bait? Just because your pic looks like a swashbuckling venereal wart doesn't mean you have to act like one.
How on earth, is changing the art style slightly, a re-branding?
I don't know, I just hope that's not the official one. It looks far too plain to me. I liked the green strip below it and the rings with the Xbox Live logo and the shading was nice. This is just too bleh. It could happen, but if it doesn't, don't be surprised. The box art on the PS3 changed because they changed the logo font itself. I don't see why Microsoft would make the customer's collection of games look inconsistent by changing the design. Everyone already knows what the 360 cases look like. Could be wrong, though.
It's not. You are correct. If people would stop and think this all makes no sense. When Sony did their overhaul they released a slim line, and changed the logo as well as the box art. They also got a new slogan.
Honestly I don't see a huge difference. They are still calling it the Xbox 360. This is on par with PS3 changing the case design and that is all for the moment.
This not a true 'rebranding'. Xbox 360 is clearly still the brand and going to stay the brand. This merely is a new look and feel to the box art, etc... It's cosmetic fluff meant to give the new 360 Natal launch a feeling of new and exciting.
i think its cool, 360 re branding will do good things.
wow, this sure changes things...assuming these weren't photoshopped and printed. If this follow suit rebranding is real, I'm curious as to what affect it will have on sales, as well as, Natal's strategy. As always, time will tell all things.
I think this is great. I always thought they didn't max out the life span of the console's cycle the way they could have. I mean at this point, Microsoft and Nintendo are making profits off their consoles and huge profits off of games. So why come out with a new console and lose a bunch of money the way they always do? I like the look, cant wait for a Slim 360 and Natal and great games like Halo Reach, Fable 3, Gears Of War 3, Crackdown 2, Ninety Nine Nights 2, Forza 4 and beyond. Good job MS!
if thier going to end the xbox brand than they need a new controller right?
make a new console...........360 is crawling in a pool of it's own blood....let it die already.....XBOX720 now!!!!
so now its less green
I'm fine with it, it's not worse and it's not better imo, just a replacement really.
It's hardly a rebranding is it? It's just a changing of the facia at the top of the box.
Change is good. Give it a shot and see how it works.
Sony revamps their boxart and what does MS jock SOny's dick
just FYI..its not considered re-branding since they didn't change their actual logo. changing the font and logo design is re-branding, not just changing their box art.
Hahahahahaha!!! There a game about cricket.
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