Prior to the game's release, some analysts were skeptical that a Western-themed title could be a breakout success, but Red Dead is proving to be a blockbuster in every sense of the word.
It seems the game is just what publisher Take-Two needed. The company has often been labeled as nothing more than a GTA publisher, but Red Dead now gives Take-Two another solid IP to lean on. Mike Hickey of Janco Partners commented that Red Dead is "significantly exceeding our expectations and demonstrating the creative genius layered deeply within the Rockstar studio structure. We believe the franchise can be successfully iterated every several years and offers the Company a new mega franchise."
Indeed, Red Dead's success could allow Take-Two to actually post a profitable non-GTA year, commented Ben Schachter of Broadpoint AmTech.