It admits, of course, that the PSP is struggling outside of Japan. Sony has never issued UK sales numbers and a look at the official figures reveals why that’s no surprise. However, Sony is keen to point out that its machine isn’t the only handled struggling in the territory.
“I think in handheld over all the industry is at a bit of a tipping point,” Howsen explained. “We’re seeing a trend whereby consumers are relatively accepting of the fact that they have to buy high-price hardware but at the same time they expect to pay very little, or sometimes even nothing at all, for software. That’s a real shift in behaviour.