Interview with Disney Boss, Graham Hopper

Graham Hopper (pictured here) joined Disney Interactive Studios in October 2002 and as the executive vice president and general manager, he oversees product development, manufacturing, licensing, marketing and sales for the interactive entertainment affiliate of The Walt Disney Company. Basically anything to do with games at Disney (or its Touchstone publishing brand, for older gamers) Graham's the man.

Under Hopper's leadership, Disney Interactive Studios has substantially expanded its video game business over the last five years, making the most of its own Disney branded content and developing new intellectual properties.

Disney Interactive Studios' now owns five development studios around the world including Warren Spector's Junction Point Studios, Avalanche Software, Fall Line Studio, Propaganda Games and Black Rock Studio (formally Climax Racing in sunny Brighton).

Hopper is a board member of the video game industry's Entertainment Software Association (ESA) and the Entertainment Software Review Board (ESRB). talked to him for half an hour out of his busy schedule at E3 last week. Read on.

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