Study: Average Digital Goods Buyers Spending 14 Percent More In 2010

Research firm Frank N. Magid Associates and in-game commerce platform PlaySpan report that 13 percent of the North American population (12 to 64 years) with internet access purchase digital goods, and that those consumers spent an average of $99 on those items in 2010 -- a 14 percent increase over the average of $87 spent in the previous year.

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