Epic's Wilbur On Unreal Engine's Japan Hurdles

Epic Games isn't exactly known as a Japanese powerhouse. The Raleigh, North Carolina-based Gears of War studio has sold millions of software units worldwide and its popular Unreal Engine 3 is used in over 100 games, but success in Asian territories is marginal compared to Western regions.

Epic is hoping to get a better foothold in the Japanese game industry with the foundation of a two-person office in Tokyo that will help with sales and support for Japanese developers who are licensing Unreal Engine 3.

Epic VP Jay Wilbur said Japanese developers are open to learning new development methods, but there are cultural barriers that do present a challenge when bringing a Western engine into Japan.

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