Microsoft launched a major marketing blitz for last year's Halo 3: ODST, but Bungie community director Brian Jarrard said to expect marketing on an even grander scale for the upcoming Halo Reach.
Does it really need more hype? It's not like people don't know about Halo, this game is gonna sell wether its great or rubbish. However I can't argue that saturating the consumer in a barrage of product images does have that 'brainwash' effect and nobody does it better than microsoft, well maybe those accident at work people :P or... WE BUY ANY HALO DOT COM, WE BUY ANY HALO DOT COM, WE BUY ANY HALO DOT COM... ANY, ANY, ANY, ANY... WE BUY ANY HALO DOT COM. (maybe only the British people will get that joke, not sure it aired elsewhere)
http://www.youtube.com/watc... HAHAHA, Genius. Yeah, Reach will sell regardless. But that's not a bad thing, it is a quality franchise and Bungie treats the biz like fine art. Much better than what IW does. Also, this is such an obvious fact (the title), that it doesn't have to be said really.
sooo not true in fact no crappy game sells a lot of copies sure you gonna say mw2 and some random wii games but actually mw2 appeals casual gamers and they like it because its too easy and noob friendly and wii sport and just dance etc. appeals to kids and they liked it so if crappy games sells a lot then we will see rogue warrior and too human on the top charts
cant dismiss the ads in cereal boxes nickelodeon, and hanna montana concerts. they will advertise the hell out of this game u watch.
Instead of a 1:3 development to marketing ratio they are going for a 1:6 ratio. Enjoy the future of gaming. /s
We already have a huge fanbase... but more marketing will give us more consumers!
Meaning they're going to spend more money on the marketing than on the game, again.
Meh, who am I to argue with something that seemingly works for them.
Biggest first person game of 2010 or maybe of this gen. FACT. bungie have been working on this game since the release of Halo 3. ODST was nothing more than fan fair to hold people over until reach. Halo Reach WILL be the biggest first person shooter whether you like it, or not ps3 fanboys. I for one don't, but hey, it's a big franchise of fps in this game in this days so what can I do about it.
Have you ever had somebody punch you in the face immediately after meeting them in real life Greywulf? Seems like something that would happen on a regular basis.
Greywulf's comment fails in so many ways. If i didn't have a 360 already i'd get one for this game alone.
Please keep the advertisement down and let the game do all the hyping and not all the advertisement, PR, FANBOYS, etc.
how a game hype it self? that makes no sense
How does that make any sense? How do you expect a game to hype itself? Not everybody is on N4G and gametrailers checking out game news dude. get real. Games need advertising to sell.
The first rational thing I've seen Natsu say.
marketing gets the word out there faster than word of mouth...its why many great games go unnoticed, because it wasnt marketed well or even at all...can you believe that some of my friends havent heard of the bad company series or even the battlefield franchise, yet boast about how awesome of a game mw2 is not trying to say mw2 isnt good, just saying that sometimes games get more attention than other because of marketing alone...but in this case, atleast 10mil ppl already know the halo franchise, but that doesnt mean i dont want to watch the epic cgi and live action trailers they always make
Needs advertising on some level. The more popular the franchise, the better and bigger the advertising.
Not surprising. It's a much bigger release than ODST. And I love how people hate on marketing. You guys are ridiculous. lol. "Let the game do the talking". Such a ridiculous statement. Let's say some company that isn't MS doesn't put out commercials or marketing for their great game and that game doesn't sell as well as it should. Would they be stupid or did they do the right thing and "let the game do the talking"? EDIT: The answer is, they'd be stupid. Just because it's Halo doesn't mean it should be destroyed when MS does a wonderful job marketing. Blame other games and companies who refuse to do all they could for great franchises. Marketing is key in anything like this.
The marketing for Halo has always been in top form and I don't think they will ever stop because they know the game will sell. Personally, I love the wonderful job Microsoft and Bungie do for their games. The T.V. spots and live-action movies are a joy to watch.
Hope there's another sugary drink. Sure the stuff is loaded with too much sugar, but I wouldn't mind collecting it again, simply cause it's cool to. Or I'm crazy enough to drink a few cans playing the damn game.
since when it´s good marketing = good game ? i mean.. what´s the point of this kind of things? why should i care if they do a monster advertising if the game sucks (im not saying halo reach will suck, but why i need to know or be interested in the kind of marketing of a game?)
mmmm i don't know.... its something like MAKE PEOPLE KNOW ABOUT YOUR GAME???!!
Good Marketing does NOT = A good game. True.... But that does not mean a GOOD game cannot have GOOD Marketing ! Good game + good marketing = loads of sales and loads of "gamers" playing it. Good marketing + bad game = loads of sales and then loads of returned copies - No body playing it. And if your trying to say halo is not a good game.... well we have heard it all before and it has not stopped the millions of people playing it online - and yes we have heard the old " but Wii sports sold millions does not mean it's a good game" well maybe you should ask the people playing that as well.
People are all ready going to get this game when it comes out...all that remains is the ps3 die hards not willing to buy a xbox..and if this game does not being them over no amount of marketing will work.
i have a feeling ima be as hyped as reach as i was for halo 2 when i ever i saw the halo 2 trailer playing on tv i was like OMG HALO IS COMING!!!!!!!!!!!!
Having just purchased a 360, Im glad reach's advertising will be good....
With the kind of generic gameplay and catch-up graphics that Halo Reach "boasts", they will need the marketing. But still, it will definitely help to sell 10 million, which will prove that its the king of shooters, just like Mario Kart is the best racing game, and Just Dance is the best game this year
feel sorry for the other fps games comin this fall. dey will be unoticed
Oh fantastic, I miss the days around Halo 3's release when the only place I could go without hearing/seeing the word "Halo" was my bathroom. But i'm sure they'll have that covered this time, as the title for this halo game, more than any other, would fit suitably on toilet roll.
It will most likely have the same scale as Halo 3.
Halo 3 had great marketing, especially the 'Believe' trailer with Chopin Raindrops playing, truly a masterpiece. However it was such a shame that it was misleading and wasn't included in the actual game itself.
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