The Divnich Debrief: Long-term Impact of DLC Pricing

Jesse Divinch: Recently, I did an interview regarding the success of the Stimulus Package released by Activision for Call of Duty: Modern Warfare 2. In the interview I was asked about Activision's aggressive pricing strategy and whether charging nearly 50% more than previous DLC packs was a financially sound decision. My response and sentiment remain unchanged. Because nearly 25% of Modern Warfare 2 owners purchased the DLC at $15, it is clear that the pricing strategy was effective, and yes, an economical argument could be made that the $15 pricing was either just right or too low (given the success of the product).

So why the uproar?

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