One of the most important elements in any video game is the video game character or characters; these are often loved more than the actual game itself. They've changed a lot over the years becoming more colourful, oddly shaped and culturally significant; representing the change in ourselves and the industry at the time. If you look at video game characters as a growing retrospective they have become much more defined and varied on every platform and game they appear in or on, they're also aimed at a much bigger audience compared to before the year 2000. So have they changed so much? Do we think about their image so much it can restrict creativity in the industry? After all, playing video games used to be a taboo.