Andy Corrigan of This Is My Joystick explains how the handling of the Gears of War 3 announcement could prove to be a game changer for the entire industry.
With announcement of Gears of War 3 on Late Night With Jimmy Fallon, it's a great move for the Games Industry because it's going to gain more recognition...
The late night debacle between Leno and Conan recently, underscored how important late night television viewing is. Jimmy Fallon sucks but he has an audience of 4 million viewers regularly and Microsoft has targeted his audience before with mainstream media for Natal. There is a huge audience of college kids and adult men who make up the late night TV audience.
Ye gaming should start getting the recognition it deserves. No offence to Gears (because they do great trailers), but I would have preferred something that people wouldn't expect to see from a game, like a Heavy Rain trailer instead, which would make them think not all games are about shooting aliens or sports games on Wii haha. Its always annoying that some people still think games are just for kids lol, and that having a game that pushes boundaries in terms of realism and violence get slammed because kids might play it, even though it is rated 18+!!?? Is this not the same for a movie like Saw? double standards!
Well, personally I'm sick of the Stereotypical view on Gamers, mindless slobs with no social life, perhaps if the industry gains more attention and recognition, this view will change. I play games on a regular basis, I'm not ashamed of it, I balance it with going out with friends, but the idea that I can't bring gameing in to a conversation at collegue in public takes away a little dignity.
It makes a change for a chat show to be the medium to announce a game, normally chat shows are the vessel of hatred and debate. This could be the future of announcements. Prime time television is the best way to be noticed. I just hope that Gears 3 doesn't disappoint
what god of war announcement? ohhhh you mean GeOW....
I was working with limited title space, give me a break!
It should work according to age, usually the older game should get the shortest title. Besides Gears of War also has the word Gears. God of War isn't shortened to god. GOW is god of war, Geow/Gears is Gears of War.
Agree with the article 100%.
If anything it shows that the 'industry' is a one trick pony.
What do you mean?
Yea, you got some splainin' to do.
What I'm saying is that the industry has become even more sequel centered this gen than ever before. Maybe its due to dev costs rising or what.
this wasnt crucial or a game changer at all
Did you read the article or did you just comment on the title and description?
anyways hope gears is better then 2
Did you read the full article see in what way?
im not even intrested in gears 3 wtf the game is played out spec ops and socom look to take gears cover system to a new level
But the guy makes a decent point I think. It's certainly not normal for a video game creator to appear on a big show to talk about his latest work and promote it. An actor or singer on there showing off their new movie/tv show/album is nothing strange at all but a big new game reveal? Certainly raises hopes that this medium of entertainment might start to get the same respect as others. With that said, I prefer publishers/devs to be making their big announcements at gaming events or specially held press events...just because I love the coverage of such events.
I agree with the article 100%, but I also think it's a great move in terms of marketing. Everyone was like, "they can't announce gears outside of E3, that's insane!" Whether or not we care to admit it, E3 is still decidedly for the gaming/tech community and is essentially a giant circle jerk where people get to say who won and talk about how much new things suck. John Q public doesn't hear a great deal about this, much in the same way that ComicCon reveals for movies and what not only cater to the more hardcore fans. To break out of that mold and announce a game by it's lonesome in a mainstream medium is the future. Don't get me wrong, I love E3, but we hype it too much and it always underdelivers. It should be more of a hands-on type scenario as opposed to corporate d*ck-measuring contests. Well, maybe hands-on and d*ck-measuring shouldn't be in the same sentence.
Fallon show has always been partial to gaming. I would label it more of a quirk of the Fallon show then gaming stepping into the spotlight. You won't see games announced on Letterman or Tonight Show.
Free advertising and in case you didn't notice there was articles all over Google news the next day and MS didn't have to pay a dime for it. Unless they did and just won't tell. I won't be surprised if you start seeing NATAL in the new fall season of TV shows this year too hype it up. What a better way to get your product across then through the shows a majority of people watch.
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