ArsTechnica: Apple is, of course, the company getting all the love; the iPhone has been phenomenally successful. Android has finally started getting the handsets it deserves and now shows itself to be a capable, attractive, desirable platform. Windows Mobile, however, is widely hated, and is frankly dying where it sits. Windows Phone 7 is a necessary abandonment of Microsoft's cell phone legacy, but it also means that the new platform has to start from scratch. No pre-existing users, little pre-existing software, and two major competitors who are delivering a strongly competitive alternative.