1) Don't call this device you use to go hunting on the Wii a "gun," even if you hold it like one.
2) Don't make it look like one either.
Those are some of the notes that the creators of the "hunting controller" for the June-targeted Wii game Bass Pro Shops The Hunt worked with while developing a peripheral for their virtual animal-shooting experience. Pscylone Games' Chip Pederson, who demoed The Hunt for Kotaku in New York City yesterday, explained that Nintendo prefers that gun-controllers for the Wii aren't called gun controllers (the Wii-maker's own is called the Zapper). And stores and moms, Pederson said, would prefer the thing doesn't even look like a gun.