From the article:
"The level [G3] saw last weekend showed off the intro to the game: Smiley doesn't like the comic book he's in. It has lame villains (Dr. Winklemeyer who hates….bank fees) and is riddled with cliches (helicopter fights and sliding down buildings aplenty). Plus, the comic has his arch-nemesis, the super-cool-even-has-a-theme-song Brad. Everyone wants to be Brad, hang out with Brad, give Brad their number...Brad even has his own army of Bradbots and a Bradcopter. Throughout Comic Jumper, Captain Smiley will visit four distinct comic books, each with their own styles and corny jokes, and each with their own version of Brad."