Stuart Campbell writes: "In 2010, more than at any other time in history, there are two very distinct kinds of gamer, and one of the two groups is almost entirely neglected by the gaming media. They're a broad mix, with mums and pre-teen girls standing side-by-side with grizzled old men with thousand-yard stares and twitchy thumbs who were there the day that Lenin and Jesus invented Pong. They are the inhabitants of the New Arcade.
Three main things characterise the games of the New Arcade movement. One is extremely low cost (many of these games cost about the same as one credit on a modern coin-op), another is instant playability and the third is high-score competition, reborn as the online leaderboard."