"Fermi/GF100/GTX400 has been a long time coming. For an industry where the major players are usually in lockstep with each other in some fashion, this latest cycle has been distinctly out of sync. In September of 2009 we saw AMD launch their Radeon 5000 series, and spend the next 6 months as the performance leader for the discrete graphics market for virtually every price point. NVIDIA on the other hand missed the latest cycle by a mile, and when AMD was delivering 5000 series cards NVIDIA could only talk about the High Performance Computing applications of their next GPU, Fermi. It would be the next big thing, both figuratively and literally."