Electronic Arts plans to offer extended downloadable demos for a price to players prior to the release of the full, packaged game, according analyst Michael Pachter's latest investor report.
EA's Chief Operating Officer Nick Earl revealed the company's latest premium downloadable content (PDLC) strategy during a recent investor visit at its Redwood City studio, which includes charging a small price for an early look at upcoming titles.
"The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009's Battlefield 1943," Pachter said. "A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."