Firstly, he's the head of Grasshopper Studios, and the creator of Killer 7 and the No More Heroes series. He's in town to promote No More Heroes 2: Desperate Struggle, which scored 8/10 in Eurogamer's review of the US import.
Secondly, he's a very nice man. That's according to Eurogamer's Oli Welsh, who interviewed him at the Tokyo Game Show in 2008. He found Suda to be friendly, open and a bit of a laugh.