CG.Biz Interview: Playfish's Sebastien de Halleux

At a time when more and more games firms are taking their business online, often through digital distribution, it's something of a rarity to see a company sailing against this tide., the casual games giant owned by Electronic Arts, has recently embarked on this unlikely journey with the launch of its currency cash cards late last year.

Available in various denominations and found in several familiar High Street stores, these allows consumers to purchase premium content in the company's biggest Facebook-based titles, such as Restaurant City, Poker Rivals and Country Life.

Playfish is now seeking out further chances to generate revenue through traditional bricks 'n' mortar retail, recognising the opportunities the sector offers that are unavailable online.

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