Sega aims high in Europe

COO and president Mike Hayes says Sega can be a top five publisher in Europe by the end of its financial year in March.

SEGA expects to further increase market share this year, pushing for a Top Five place on the back of its widest portfolio to date.

A significant ramping up of releases was shown to over 300 retailers and buyers from across Europe at the recent trade conference in Malta – with Mario & Sonic, Golden Compass and The Club amongst those winning rave responses.

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