It's a new IP! Not many games can say that. It's also boasting a great, cinematic story.
There is no HUD -- that is, a health bar or ammo count. No little menus on the screen to distract you from looking at the actual game. From the press release: "As the character takes damage he will begin to physically show it, ammunition levels will be displayed on guns, available weapons and inventory will be displayed on the character – all serving to keep the player focused on the character and the gameplay."