Microsoft: This Will be the Biggest Year In The History of Xbox

Kotaku writes: Microsoft's robust X10 video game showcase this week in San Francisco was just the tip of the iceberg for the Xbox 360's 2010 offerings, Microsoft's Aaron Greenberg told Kotaku.

"To be this early in the year and able to have an E3-quality line-up with triple-A blockbuster titles, that really speaks to how big a year this will be for us," said Greenberg, director of Product Management for Xbox 360 and Xbox LIVE. "This is just a glimpse of the quality of products we're going to bring throughout the full year."

"It's going to be a big year... it's going to be the biggest year in the history of Xbox."

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edwineverready3660d ago

Example xbox360 user saying reach looks better then gow3.
That is some great brain washing right there. I wish Sony could build hype like ms. if they could the difference would be Sony would deliver on that hype. whilst ms almost never delivers on there hype.

we won3660d ago (Edited 3660d ago )


PS3 is going to get pwned this year. PS3 fans have been so hurt by all this 360 success the last few days they're making N4G crash again. Or is that Nasim up to his old tricks hacking the site when too much good 360 news comes in, just like he use to.

How did my comment appear above the guy below me when He commented before me?

blitz06233660d ago

I think they're right. They started the year off with a good game in Mass Effect 2. Then there's the biggest ever hype in Halo Reach, and the forever in development Alan Wake and Splinter Cell Conviction. All of those are overhyped games so expect good reviews. Don't get me wrong, they will be good games, but they will definitely be overrated like some PS3 exclusives.

Pistolero3660d ago

What?...Sony is the one that must be using brainwashing on its fanbase since so many ps3 fanboys actually believe that GOW3 looks better than Halo Reach....that is some powerful mind control technology.

nix3660d ago

so you were that delusional one who wrote the famous eclipse article.

EvilBlackCat3660d ago (Edited 3660d ago )

"they are so good at hype building and brain washing"

Its the same sh1t that happen on the other side of the fence but on the other side is multiplied by 3.

+ Show (3) more repliesLast reply 3660d ago
qface643660d ago

didn't they say that last year? and the year before that?

Natsu X FairyTail3660d ago

no they dint say that last year.

qface643660d ago

seems i remember everyone saying this is gonna be the best/biggest year for the 360

you hear it so much it just looses all meaning

Megaton3660d ago (Edited 3660d ago )

I think Aaron Greenberg says it every year, but this time it's actually true. It usually comes in the form of something like: "we have an unparalleled lineup of exclusive experiences for Xbox 360 this year". *PR headache*

2010 has been stellar for the 360 so far. I just hope they don't derail their sweet lineup of games by focusing too much on Natal. Motion controls are a turdy spot in both camps for me this year. Wish they'd leave that crap alone.

-Alpha3660d ago (Edited 3660d ago )

But it has some truth to it. It's certainly much bigger than last year, and with a game like Halo Reach, MS is set to have a very active 2010. Halo Reach itself will be the biggest game this year, and MS has some other solid games too. Mass Effect 2 already started things going and got things off to a great start.

Whether it's the biggest in the history of the Xbox, we will have to wait and see. Again, that's PR talk for you.

HighDefinition3660d ago (Edited 3660d ago )

"Were not to confident in our system anymore and we have no games that would interest you in the works"


Every year is everyone`s best year for their mind.

I just want SC:C and Alan Wake to hurry up and come out already.

baum3660d ago

That isn't saying much

mrmikew20183660d ago

yea they did, but it's AG's job to say this, let's hope it's true.

mikeslemonade3660d ago (Edited 3660d ago )

Sorry but this year Xbox 360 will be outshined by PlayStation 3. 2007 was 360's prime because they had Halo 3 which was the first halo on 360, Mass Effect which was an original IP, Bioshock which was a timed exclusive original IP.

On PS3 there was Uncharted 1 which was not enough to compete. For PS3's 2010 lineup there's: God of War 3, Gran Turismo 5, and Last Guardian all making the franchise debut on PS3.

Aquanox3660d ago

They did say that back in 2007 and it was.

They have said it again this year and from the stuff released on X10, there's no reason to believe they aren't right.

Ninji3660d ago

Otherwise the rest of the 360's lifespan will be as lackluster as last year and the year before that.

-Alpha3660d ago


All you did was list PS3 exclusives... is that supposed to be proof?

I can make the same claim and list 360 exclusives.

I think it's fairly obvious and fair to say both consoles are going to have a great year and whether one is better than the other comes down to taste.


MS has said that their next Xbox (or next evolution) was Natal so I suppose they will focus on that. And no, just because the PS3 is a better piece of hardware doesn't mean that the 360's is going to stop pumping out games. Graphics =/= great games and the PS2 is proof of that. Even with this gen the PS2 pumped out good games.

The 360 is far from dead like many PS3 fanboys have been saying, there is no rational evidence to suggest that.

Saaking3660d ago

There's a lot of good games for the 360, but MS always seems to disappoint whenever they hype something. I've learned not to get excited about anything related to MS.

lowcarb3660d ago

PR talk or not this year so far has started off with a bang on 360! I wonder what they have in store for E3,TGS and so on. Never have I been so impressed with a lineup for any console this early in the year.

HighDefinition3660d ago (Edited 3660d ago )

If nobody cared about graphics we`d all still own a XboxOne or PS2.

And 2nd, I`m not saying the 360 is dead and garbage. But, It CAN`T keep up w/ the PS3 stride for stride and the PS3 put more distance between their capabilitys w/ almost every exclusive release. Eventually this WILL FORCE Ms to put out the "720" before they would like to. (not to mention the PS3 is selling very well)

KillerPwned3660d ago (Edited 3660d ago )

I agree i swear every year they say this year will be the biggest year ever for xbox. That`s not a fanboy bash honestly telling the truth IMO.

So far tho I`am honestly more into the ps3 but i am really hyped for Alan wake and Splinter Cell Conviction either way i think both companies are gonna do outstanding but sony is sucking me dry right now with there games honestly. Mass effect 2 tho gotta give it to that game also very good.

From the looks of things this is gonna get ugly stand back crack a beer and enjoy hahaha.

mikeslemonade3660d ago

"All you did was list PS3 exclusives... is that supposed to be proof?
I can make the same claim and list 360 exclusives.
I think it's fairly obvious and fair to say both consoles are going to have a great year and whether one is better than the other comes down to taste."

That's not the point to say both consoles are going to have a great year. The 360 dominated PS3 in 2007. 360 will not win 2010 in terms of graphics. The competition for this year is much stiffer. Nothing on 360's 2010 lineup so far has been able to surpass Uncharted 2 which came out last year. Gameplay is a matter of opinion and graphics you can proof with evidence.

If you list a 360 exclusive it's mostly a rehash title. On PS3 were talking about large franchises making their debut on PS3. These are the games on PS3 that will sell systems. Mass Effect 2 as great as it is 95% metacritic did not sell xbox 360s because PS3 only sold less than 360 by 50,000 units for the month of January in North America which is canceled out easily by 2 weeks of Japan sales.

3660d ago
camachoreloaded88063660d ago

How many years has Sony claimed that "this is the year of the PS3'?

leeger3660d ago

whoa a statement from Aaron Greenberg that I actually agree on.

-Alpha3660d ago (Edited 3660d ago )

@Hi Def

"If nobody cared about graphics we`d all still own a XboxOne or PS2."

No, we wouldn't. There's a difference between graphics comparison between two consoles this gen and saying that the 360 is dead because it's graphics aren't near the PS3.

"Eventually this WILL FORCE Ms to put out the "720" before they would like to. (not to mention the PS3 is selling very well)""

The 360 outsold the PS3 January of this year by a good amount. There is no danger for MS to worry about (yet, if at all).

Yes, the PS3 is doing great but the 360 is doing great too. Their games are still great and graphics may not be as great as Uncharted 2, but guess what? Graphics aren't the only thing to a game.


"360 will not win 2010 in terms of graphics."

This wasn't about graphics. You listed GAMES and now hide behind the graphics? We were talking about games, and sorry, but they are pretty great for both systems. Yes, the PS3 has the greater graphics in its exclusives but I'm not seeing how games like Alan Wake are far off enough to make me dislike the game. Many PS3 fanboys act as if it's impossible to enjoy games with lower graphics as if the 360/PS3 difference is like playing an N64 game with a PS3 game.

"Nothing on 360's 2010 lineup so far has been able to surpass Uncharted 2 which came out last year. Gameplay is a matter of opinion and graphics you can proof with evidence."

And telling me that the 360 is doomed because it doesn't have the same graphics as PS3 is a huge exaggeration.

By the way, nothing on the PS3 has matched UC2 either, but does that mean Heavy Rain, MAG, and future titles like Mod Nations are crap? Gameplay may be opinionated but it's much more valuable than showing off graphics in a shallow way to flex a consoles power. I don't play graphics, sales, or numbers, I play games and interact with gameplay.

"If you list a 360 exclusive it's mostly a rehash title."

Alan Wake? Halo Reach? Splinter Cell? Mass Effect 2? There is a difference between sequel and rehash, don't tell me something is a rehash unless you've seen the final product.

"On PS3 were talking about large franchises making their debut on PS3"

Uh yeah, God of War and GT5 are two big ones but you can apply that same logic to Halo Reach and Splinter Cell. What's your point? You are trying to assert that the PS3 is going to have the better year because there are large franchises coming to it. Just because a franchise is debuting on the PS3 doesn't mean the 360's year is inferior. You are essentially saying PS3 exclusives are debuting on the PS3 this year, and I can say the same for the 360.


You say that like it's a bad thing. Arguments are very healthy and I enjoy having discussions. Is it such a waste of time if I enjoy it so much? Also, I preordered BC2. I entered a MAG giveaway contest on the other hand, maybe I will own MAG afterall:

Enter it if you'd like, I sure did.

nix3660d ago

i saw the GOW3 trailer on my PS3. 1080p, that too... all i have is a huge smug on my face.

@alpha - dude you should have just bought MAG. now all you are doing i arguing with people here. what a waste of your precious time.

Pistolero3660d ago

This is the best year for the Xbox 360 since the console was launched....2006, 2007 and 2008 were all good years for the 360, but 2010 is the best year of all...I can't believe the number of top quality games are coming for the 360 this year....and that's without counting any other future announced games for Natal or otherwise.

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ZombieAutopsy3660d ago

So....two Halo games??? J/k i'm just fooling.

But in all seriousness I do think this is going to be the biggest year for the Xbox brand also, i'm looking forward to Reach and Alan Wake and maybe i'll even pick up Splinter Cell if i haven't upgraded my PC by time i decide to buy it.

2010 is pretty much a good year for all gamers, Xbox 360 gets a new Halo game, Ps3 Gets a new God of War and GT game, and Wii...well im sure it has something its fanbase will eat up, the only thing im worried about are the handhelds (which i see MS trying to break into within the next 5-10 years).

Kerrby3660d ago

"So....two Halo games???"

Haha win.

FreeFalling3660d ago

I mean look at everything that's in for 2010

Halo: Reach
Mass Effect 2
Fable III
Splinter Cell: Conviction
Alan Wake
Crackdown 2
Metro: 2033
Gears of War 3

+All the AAA multiplats coming out this year

+ unannounced games that are sure to come since Microsoft normally doesn't hype many of their games years before its launch like Sony does [no flame intended]

+Game room which seems like a very nice addition

+Project Natal which will attract the masses, and hopefully be incorporated well optionally into very good games

+More added features in store for XBL [taken from interview]

qface643660d ago

since when was gears 3 even shown let alone for 2010 o_O

-Alpha3660d ago (Edited 3660d ago )

Natal has a lot of hype and expectations and Halo is Halo. Reach is the biggest Halo game since #3 and we all know how #3 is STILL one of 360's best games.

Natal, though I am skeptical, is getting a lot of attention too.

2010 as a whole is going to be awesome. The biggest guns are finally coming out and all the long awaited games are going to release. I wonder if 2011 will be a drought year. I suppose Killzone 3, Resistance 3, and other new franchises and IP's will come around but I can't believe how the majority of games are finally wrapping out with 2010. It's been a great ride so far.

qface643660d ago

disagrees and not 1 person to prove me otherwise

they haven't even shown gears 3 so i don't see how it could be releasing in 2010

infamousinfolite3660d ago

Speaking of Natal. If in the coming years the Natal is out and the Wii continues to beat the 360 in sales then... nuff said

Gamer_893660d ago

i think no mom is going to buy the xbox natal on the basis of apprentice the xbox doesn't look like a causal console its look ugly for the mom's

Claudinho693659d ago

crackdown wack metro wack, no gow3 this year

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