Analyst: Big Media Firms Pose Real Challenge For Pure-Play Game Publishers

Pure-play game publishers such as Activision Blizzard and Electronic Arts rule the packaged games business today, but large media conglomerates investing heavily in the video games space could give traditional game companies a run for their money this decade, according to analysts with Screen Digest.

The UK-based analyst firm said that five of the top global media companies spent over $3 billion over the last five years to gain a better foothold in the games market. Disney, Warner Bros, Viacom, News Corp. and NBC Universal are five media giants that are poised to take on pure-play game publishers.

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