Guide: Perfect Your Pitch

Not to get lost in endless pitches and ideas, let's concentrate on a very first contact with a potential business partner, when you pitch yourself, basically. The underlying objective of any pitch is to evoke the interest. Think about what's in it for investors that will make them want to keep on listening to you, because you may well be pitching at a conference or networking event, so remember there'll be a crowd of people searching for ideas and even bigger crowd searching for opportunities.

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