EA's Hasbro Portfolio Sells 8 Million Units

Electronic Arts says its branding partnership with Hasbro has yielded a total 8 million units of worldwide retail sales since August 2007.

20 of Hasbro's various board game and toy brands have appeared in EA-published games on consoles, websites like EA's, mobile and more since the companies struck the partnership. Most recently, the publisher rolled out Boggle Bash, Battleship and Monopoly Slots on its casual portal.

Other major Hasbro brands that have received video game tie-ins through the partnership include Scrabble, Trivial Pursuit, Clue and Yahtzee, among numerous others -- EA says Pogo users played over 4.3 million minutes of Scrabble just in December 2009, or over eight years.

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mrv3213664d ago

Want to make money EA? Re-release Battleship 95 it was pure gold in terms of RTS perfection in my opinion.