Industry Gamers: Ubisoft's Holiday Sales Decline, Publisher Refocusing on High-End Games

A few weeks ago, French publisher Ubisoft revised its full-year targets downwards, reflecting weakness in the casual market (the Nintendo DS in particular hurt Ubisoft) as well as delays to Splinter Cell Conviction and R.U.S.E. Today, in line with the revised expectations, Ubisoft reported third-quarter sales of 495 million euros (down 2.7%), and sales for the nine-month period ended December 31 were down 22.5% to 661 million euros.

As was discussed recently, Ubisoft is now looking to focus more on its core properties. "Ubisoft continues to refocus its high-end games strategy by concentrating on more regular releases for its major franchises," the company said. "These refocusing measures also comprise a reduction in new creations investments, which will enable Ubisoft to rebalance its existing resources on a constant headcount basis. This strategy will provide heightened visibility and profitability with a lower level of risk, thereby accelerating the generation of cash flow."

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