Dante's Inferno interview: of marketing and Gods of War

ARS: Dante's Inferno has weathered its share of criticism for its aggressive marketing campaign, as well as its topical resemblance to the God of War titles. To be fair, much of that criticism came from us. Jonathan Knight, the game's executive producer, was kind enough to talk to Ars about the game before its release. We picked his brain on the marketing campaign, dealing with a property with as much history as Dante's Inferno, and why gaming can be a transitory art form.

It was an interesting discussion, and proved that the game may not be as easily dismissed as we might have thought.

The first question was an easy one: what did Knight think of the various marketing and publicity stunts that surrounded the game?

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