Test Drive Unlimited Priced at $40

Atari today announced official pricing for its upcoming, next-generation racing game, Test Drive Unlimited. Atari will offer Test Drive Unlimited for Xbox 360 for $39.95. To further extend consumers' gaming experiences, Test Drive Unlimited car packs featuring six or more cars, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live Marketplace.

[bernie]

I played this game last week and would have gladly paid full price for it. to have it discounted is brilliant, with both Atari and EA lowering Xbox360 retail prices its great news for us 360 gamers :)

[Zaskark5]

the guy above you stole your news L3e!

[gamerof360]

score for the 360

[THELANDSOFSAND]

YEAH!

this is just another example of how 360 and MS actually care about gamers needs. sony can take their $75 blu ray discs and shove them up kuturagi's ass.

[gamerof360]

actully *hairy A$$* just clearing that up i no 40$ yea better graphics for a lower price this will leave my wallet happy as well happy

[bizzy12]

wtf 40 dollars the same price as current gen games thanks microsoft your the best sony your going down this time around,they are the opposite now we had the powerfule system but dident do good in xbox now sony have the powerfule system on papper lets see if they use all thats under there hood and not smokes and mirrors like they always do

[shotty]

Count another copy sold

[Nodoze]

This is great news for 360 owners! My only hope is that this reduction in pricing does not reflect a lack of confidence in the title from the publisher, Microsoft...or both. If they have tuned the physics (the demo was terrible) and have 90 cars for this price the game will be a no brainer!

[co_ray]

this is great news for all 360 owners who are looking to buy this game...i think they did this because Atari is in finacial trouble, so they just want to sell as many copies as they can, and a cheaper price can definantly help that

[zypher]

besides Gran Turismo and Wipeout, i've never really been into racers. but at $40, i might just give this one a shot

[shotty]

I can't wait, I'm going to be a car collector in this game. :).

[Boink]

will be buying this at that price for sure. that's going to make ps3 game at 60-70$ look really pricey, I hope other manufacturers for MS follow this trend:)

[ACE]

this is gona be amazing on line ...

mmo racing game enough said..

it would be nice if all companys did this ...

its only posible on the 360 due to the eazz to program on lol i feel sorry for the ps3 fan droids paying like $75-$80

[xXbebofisherXx]

...without busting my chops trying to find work to make cash for these games now a days. for 40 bucks i'll buy this game even though i have yet to play a test drive game. next gen graphics and gameplay at the price of a current gen game well you guys have me sold completly. if they keep this up $40-$50 price range for all new 360 games doesnt sound bad. but this $60 stuff is breaking me. $50 isnt to much to spend on a next gen title. let alone $40.

[Schmitty07]

Wasn't planning on getting TDU, but with that pricetag, why not?

[TMoney]

I hate to be a cynic...but the $40 price tag at launch for a next-gen game does not seem to me as some altruistic move on the part of Atari. I mean are we to actually believe, as Bruno Bonnell, Chairman, CEO and Chief Creative Officer of Atari stated: "Innovation should be available to everyone, not a privilege for those can afford high price tags"? I would like to believe that but I suspect that an ulterior motive is at hand.
The pricing is most likely a marketing move to build a huge fan base to make way for further revenue streams through microtransactions (which has been hinted in the article).
One other possibility for the lower price tag (although I pray it's not) is that it's a desperation move by Atari to get as many people to buy the game as quickly as possible before the word gets out that its a major turkey.

[omansteveo]

I think they are tryin to reach as many consumers as possible kinda like what sega did whn they realease to 2k games for 19.99

[JIN KAZAMA]

is gonna be another weak game for teh 360. I am not trying to start a war here, but look at the evidence. All these games for the 360 that are supposed to be so hyped and so great, it just turns out to be average. except for a very very few, like Oblivion, which really is an aquired taste, and GRAW, which was okay. But the rest were jsut average, nothing next-gen. But wait, HALO 3 right, oh yea, Oh and GOW, oh yeaaa!! thats gonna be AWESOME, and OH yea, OverG Fighters, thats gonna BE SWEET, and Prey, yea THE BLOCKBUSTER, and CHROMEHOUNDS, YEAAA,AWESOME. Haha. this is going to be just another dissapointment people, your brainwashed losers. HALO 3 yeaaaaaaaaaaaa, cant wait for that, HALO 3!!!!!!!!!!!!!!!!. the 360 has been out almost a year now, and you guys are day dreaming about a game that will come out 2 1/2 years after the system launched. you guys are sad. I'll be playing my PS3, watching HD movies, playing online for free. PLaying motorstorm, playing heavenly sword, playing Tekken 6, playing MGS4 in 2007, playing Resistence, playing GT5, playing Killzone, playing GOW3, ,playing Assains Creed,playing Rainbow six, and countless others..while you are playing HALO 3 YEEEEAAAAAA!!!!!!!!!!!!!!!!!!! ! HALO 3!!!!!!!!!!!!!!!! cant wait for HALO 3!!!!!!! Play it ONLINE HALO 3!!!!!!!!!! HAHA losers.

[Nodoze]

I'll be playing my PS3, watching HD movies, playing online for free.

If you can get one, have fun with that MPEG 2 dithering and the 40 bux a disc, this has not been confirmed so again good luck!

Playing motorstorm,
have fun it looks [email protected]!
playing heavenly sword
Looks nice, but could be repetetive
playing Tekken 6
You can HAVE this one!!
Playing MGS4 in 2007
This is the same scenario as Halo 3...you fanboys are creaming for this game...and it doesnt come out until 07 (the same time frame as Halo 3)...can you play this online???
Playing Resistence
YAWN
Playing GT5
Doesn't exist yet!
Playing Killzone
Can't wait to see that one!
Playing GOW3
WTF is that being release...and will there be a story??
Playing Assains Creed
Will release on the 360
Playing Rainbow six
Will release on the 360

So in summary sit down, shut up and stop dismissing something you obvously have not tried. You are a drone! Marching in line like a good little Sony bot. BTW have fun with the PS3 game pricing!

PS3 owners. Paying more for less for no apparent reason....

[USMChardcharger]

m$ sells games from in house at 49.99.
3rd party at 59.99.
and take2 has been selling their sports games for 39.99 and have more effort in them than EA does.
this is nothing new to xbox owners.

[pRo loGic II]

Ninja Gaiden 2 / MotoGP / Test Drive / Forza 2 / Fable 2 / Over G Fighters / Grand Raid Offroad / Crome Hounds / Too Human / Mass Effect / Army of Two / Saints Row / Splinter Cell / Battlestations / Enchanted Arms / GTA 360 version / Embrace of Time / DogTag / Gears of War / Halo 3 / Huxley / Voodoo Nights / Haze / F.E.A.R. / Bio Shock / ViVa / Alan Wake / Crack Down / Lost Planet / Blue Dragon / WarHammer / Just Cause / 211/ Over Lord / Shadow of Aten / Apb / Crome 2 / Shaun Whites SB / Campions of Alantis / Data Fly / The Out sider / Shadow Run / Dead or Alive Code Cronos / Cloning Clyde / Two Worlds / Far East of Eden: Ziria / Lost Odyssey / Operation Darkness / War Devil / Enchanted Arms / Captian Blood / Open Season / Tracer / Cars / World Series Poker / Blitz / Phantasy Star / Super Man Returns / Total Over Dose / Thesis / Prey / Dead Rising / Nighty-Nine Nights / Road Rash / Sin Episodes / Might & magic / Dead space / Section 8 / Zegapain XOR / Love FootBall / Bajo Kazooie 3 / King of Fighters 3 / Terra: Formations / Spectal Diaria / Omikron / Day breakers / Marvel MMO / Madagascar 2 / Project Sylph / InfraWorld / Chambara Beauty X / E-D-FX / Psychopath / Bullet Witch / Samuri Warriors 2 / Lord of the Rings / Bomber Man / Star Treck / Star Gate / Dance Dance REV / After Burnner / Preccursors / Half Life 2 / Shadow Clan / Dark Sector / 100 Bullets / X Quest / GRAW / Oblivion /

[JIN KAZAMA]

listed title for the 360, big deal. Also, Assasins Creed is a times exclusive at BEST for you 360 fans, by the time you get it, it'll be old new, if you get it at all.
Anyways, you think motorstorm doesnt look sweet, then you are truly delusional. Anyways, you guys have to admit, all these games that came out for the 360 have been nothing next-gen. Chromehouds...average reviews, prey average review. Launch titles for the 360 were a joke, and the games on it now, are no better. GET REAL PEOPLE.
HALO 3 is not commin out until late 2007, which means almost 2 years after the lunch of the 360, MGS4 will be out a few months later after the PS3 launch.

[AIan]

Is it possible for you to just step back and view your own posts. If you have any self respect you would be ashamed.... Please just zip it... nobody here cares what you think.

[Jay da 2KBalla]

1. Prey nor chromehounds was hypd up. What are you sony fanboys talking about?

2. I think motorstorm looks nice but seeing how this is a game for the ps3 I'm thinking it will go down the road of Killzone. Nuff said
3. Launch titles for the 360 were not a joke and is simply your sony fanboy bs opinion. COD2 PGR3 were excellent games just off of the top of my head.

4. Oblivion and GRAW are on it now and are tight as hell and dont forget FN3.

5. MGS4 is slated for a Q42007 release dumbass. Its actually Halo3 that is suppose to come out a few months after the ps3 launch. March 2007 I believe.

6. Dont hate on Test Drive Unlimited just because it isnt on your ps3 and your ps3s weak ass online service cant handle this game. This game is innovative and unique for its features are completely unprecedented (M.O.O.R) and will revolutionize the genre.

Lets also not forget that this game will be like $40. And what is this motorstorm game? You mean to tell me that the ps3 actually plays games. OMG I didnt know it could do that!

[Dazzboi360]

You're a right tit, of course you will start a flame war, just look at what you said yah [email protected]

[JPomper]

I love how you rag on games with average reviews as if the reviews are the end-all be-all of how good a game is. I personally love Chromehounds thanks to having a competent squad and utilizing all the features given to me. I guess you don't realize that tastes differ between gamers and a review is an OPINION.

Not that you'd understand the concept of an opinion, you f#ckin' trogledyte.

[THELANDSOFSAND]

motorstorm's graphics make me laugh. i think my 3 year old would like it...

[THELANDSOFSAND]

-

[no_more_heroes]

Can you play this using Xbox live silver since you can play MMO's online with silver?

[Schmitty07]

It doesn't have a monthly fee like other MMOs (I think)...

[THELANDSOFSAND]

only some MMO's. microsoft would prefer all online gaming ran through Live! gold and this title certainly will.

[Mikey_Gee]

I was buying this, but DOWN THE ROAD ... but now ... for this price ... it will be mine at launch

[highps3]

Played the demo on live and the game seems really boring. I think they have to price it low just because its nothing special. It is cool to see some dev's dropping the price though. 360 fans really need to lay off the ps3 stuff if they want the 360 to succeed. Yet another article that couldnt go without mentioning the ps3.

[DEIx15x8]

The article made sure to mention the "Free music that is included with each car pack" but never says that the car packs are free. Could the $40 price be to make more money on the download packs that they release like PGR3.

[PS360PCROCKS]

Anybody who doesn't like this game is lame, of course the demo was boring, none of the game features were put in, I personally LOVED the demo, I loved driving around and running from the cops and hitting traffic into on-coming traffic to cause huge accidents, this game looks amazing, it has awesome graphics and good gameplay, I don't personally understand how anyone couldn't turn this on and just by looks...be hooked

[THELANDSOFSAND]

"I loved driving around and running from the cops and hitting traffic into on-coming traffic to cause huge accidents"

lol

remind me never to get into a car with you!

[JPomper]

Guess I HAVE to buy it now :-)

[ernande]

This game will come with advertising built in. The billboards and radio stations will rotate ads during the lifespan of the game.

This is why Atari is able to sell the game for $39.99...