Telegraph writes: "One thing we knew was that everyone (including the fans) was tired of seeing the same game template. For a series that was so different when it first appeared, Silent Hill had become too predictable, too formulaic. And, to be frank, it wasn't "honest" that American and British developers were playing homage to themes and styles that were culturally specific to the original Japanese developers. So we knew people wanted something new. And we knew that we could only get truly excited about the development if it was something new. If the developer isn't in love with what they're making, how can you expect the players to be? We were hopeful that if we made something we were excited about, it would find its audience."