In-game advertising study to include EA and Activision, headed up by IGA

IGA is leading "an intensive U.S. study on the effectiveness of in-game advertising." Supporting IGA will be Electronic Arts, Activision, Organic, Inc. and PHD. They've yet to announce any games from EA or Activision that will be directly taking part in this study...

Read Full Story >>
The story is too old to be commented.