Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3.
New year... and I'm back on the Jace Hall Show website with my weekly snarky looks at recent gaming headlines.
Yes, I'm comparing the people wanting to burn violent video games with someone...
LOS ANGELES, California – Before the slam dunks and alley oops of the 60th NBA All-Star Game that brought Hollywood and basketball together, Chicago Bulls star Derrick Rose took to the practice court at the NBA Jam Session at the LA Convention Center. The avid gamer worked with 2K Sports last year and helped NBA 2K10 cover athlete Kobe Bryant award a $10,000 check to the best Xbox 360 gamer in Dallas before last year’s All-Star game at Cowboys Stadium. Rose talks about his gaming habits in this exclusive video interview.
LOS ANGELES, California -- Los Angeles Lakers guard Kobe Bryant, a three-time All-Star MVP, was this year’s leading vote-getter for the 2011 NBA All-Star Game. The reigning world champion and NBA Finals MVP earned 2,380,016 of the fan votes. He is joined in the Western Conference starting five by New Orleans Hornets’ Chris Paul (1,281,591), the Oklahoma City Thunder’s Kevin Durant (1,736,728), making his first All-Star Game start, and the Denver Nuggets’ Carmelo Anthony (1,299,849). Bryant ventured to Sony’s PlayStation Players Lounge next to Staples Center to check out the newest PlayStation 3 video games. In addition to starring in the Black Ops commercial for Activision, he also plays the game. He talks about his love of Call of Duty in this exclusive video interview.
he should maybe stop playing COD and maybe start playing some Basketball... doesn't look like the Lakers year this year...
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.