Fox aura surrounds Microsoft's top-selling 'Halo'

Twentieth Century Fox Licensing and Merchandising announced a partnership with Microsoft to act as the primary licensing agent for its top-selling video game franchise "Halo," which already has 30 licensees across a full range of product categories.

Fox Licensing will enter the strategic partnership with Microsoft -- which has generated more than $700 million in sales from the "Halo" franchise, with more than 14.5 million video games sold -- to expand the brand's licensing and merchandise program, retail distribution and worldwide presence with its target demographic of males ages 17-34.

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Diselage4236d ago

Perhaps this could be an in for the Halo movie?

HELLFIREV14236d ago

...sells like £400 hundred million then they can talk bout the film ;)

The BS Police4236d ago

an estemated amount of 540 Million.

Diselage4236d ago

so why isn't the Halo movie in production. I'm not saying Halo 3 won't prompt the Halo movie back into production but we shouldn't bank on it.

DreamSnach24236d ago

they don't even need that for them to make the move ^

Diselage4236d ago

Well apparently they need something because they're not making a move.