The Edinburgh Interactive Festival is Expanding the Creative Culture of Games. Now in its fifth year, EIF07 is newly positioned to reflect video gaming's rise in popularity and influence. Helping the festival to celebrate the best of video gaming here and overseas will be some of the most influential names from video games, stage and screen.
Games have recently gone through another generational shift in technological development, further adding to the opportunity, excitement and appeal of interactive on-screen entertainment. New technology is driving a revolution, with next generation consoles such as Sony's PlayStation 3, Nintendo's Wii and Microsoft's Xbox 360 consoles alongside the traditional PC as well as mobile phones and handheld consoles all playing a leading part in this dramatic change. The impact of gaming has never been as all-encompassing and far-reaching as it is today.