Ubisoft Eyes PS3, 360 In 2010 After Losing Big On DS Casual Games

Earlier today, publisher Ubisoft warned that it wasn't going to have quite the year it was expecting, in part due to big delays, in part due to its efforts on the Nintendo DS and Wii. So it's changing course.

Yves Guillemot, CEO of Ubisoft put the blame on Ubisoft's worse than expected 2009-2010 on "considerable contraction in the DS market" and "non-casual Wii titles reporting lower-than-expected sales." Oh, and Avatar sales apparently sucked too, maybe due to the game being released weeks before the billion-dollar blockbuster landing in theaters. Maybe.

So Ubi's going to "continue to refocus our development resources on our major franchises and on the Xbox 360 and PS3, the two consoles which are expected to see sales growth in games for gamers in 2010," according to Yves.

Sounds like Ubisoft still plans on pumping out casual-friendly games for the Wii market, very happy with its success with Just Dance for Nintendo's console.

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tunaks13198d ago

other then Raving Rabbits, NHM 1 & 2, and Red Steel 2, Ubisoft should stay away from the Wii. All they seem to know what to do is litter the DS and the Wii with shovelware.

qface643198d ago (Edited 3198d ago )

ubisoft has been LITERALLY flooding the wii and ds with crap games how many times can you put out babies and imagine all in one year its no wonder they started loosing money on the games

FACT if ubisoft, EA and activision stop putting out shovelware it would clear up 70% of the market (not an actual fact)

NotSoSilentBob3198d ago


that's a good estimate.

lelo2play3197d ago

Ubisoft... where is Beyond Good and Evil 2 ?

NYC_Gamer3197d ago

Ubisoft just needs to worry about putting out more quality games on every platform...

TheLiztress3197d ago

Ubisoft, as of late, hasn't seemed to be producing any quality games but they used to in the past.

MidnytRain3197d ago

It's good that Ubisoft is going to focus on pushing the potential of the HD consoles instead of pumping out trash for the Wiinies so their work can be appreciated.

Rob Hornecker3197d ago

Ubisoft has always been one my favorite game makers and NOBODY makes a better modern military sim than they do! Ghost Recon/GRAW aswell as Rainbow six series have forever been top notch and the games that I still use to judge all others by. I can not begin to estimate how many countless hours I have spent playing those games...not to mention the many life long friends I have met through playing them.

I hate to say it,but it looks like this maybe the end of Ubisoft.What really makes me think this is how the new Splinter Cell keeps getting delayed and the lack of any recent mention of a new Ghost Recon or Rainbow six title.

PLEASE UBISOFT,don't let us fans of yours down! Take a long hard look at your roots and the games that made you what you were 5 years ago.There is still alot of life in the xbox 360 and PS3 with both systems getting more new owners every year.

If this is the beginning of the end,it will be a sad day and will be a huge loss to the gaming industry!

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