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PlayTm: Scott Steinberg: Desperation Play (part one)

Sex. Drugs. Joysticks. Despite its squeaky-clean public image, indelibly etched into thirty/forty-something males' collective consciousness, courtesy of quarter-munching hits like Asteroids, Pong and Centipede, game industry pioneer Atari has long been a beacon for counterculture elements. (See: Tell-all documentary Once Upon Atari, chronicling the company's rampant narcotics abuse, casual attitude towards hedonism and sometimes absurd approach to business.) And, like any other hard-partying star of the '70s and early '80s, by now, you'd expect it to be either a. dead or b. trapped in a catatonic haze.

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3230d ago