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Americans Spend $30 Million on Virtual Gifts During Holiday '09

While GameStop's holiday sales were somewhat disappointing, the industry continues to see a rise in digital goods. Thanks to the rise of social and casual gaming, one area of the digital business that's seen a fair amount of growth is virtual gift giving. Ironically, while traditional video games require hefty marketing budgets, these digital titles and micro-transactions require little thanks to their viral nature.

PlaySpan, which specializes in monetization solutions for online games, virtual worlds, and social networks, conducted a study with the help of Frank N. Magid Associates and VGMarket, and found that Americans gave an estimated $30 million in virtual gifts this past holiday season. The report, Inside Virtual Goods: Tracking the US Virtual Goods Market 2009-2010, forecasts the digital goods business in the U.S. to be worth $1 billion in 2009.

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industrygamers.com
5216d ago
5215d ago
70°

The INDIE Live Expo 2024 event is to feature over 100 game titles

INDIE Live Expo, Japan’s premiere online digital showcase series , will debut never-before-seen games & content updates across more than 100 titles on May 25th.

90°

German Computer Game Awards 2024 has just announced its winners

"The best games of the year and the creative teams behind them were in the spotlight at the grand award ceremony of the German Computer Game Award 2024." - German Computer Game Awards.

anast4d ago

BG3 has won everything possible. It's insane.

TGG_overlord4d ago

That's right, well, BG3 deserved it imo.

anast4d ago

It's definitely a game of the generation if not all time.

InUrFoxHole4d ago

Sure buddy... You're trying to tell me it has a deeper story than goat 🐐 simulator 4000?!?!?. I wanna give bg3 a shot but my brain is burnt out on long games

40°

The Pokémon Center Re-Releases Its Van Gogh Goods – And Sells Out Most in Under 24 Hours

Seven months after its infamous launch, the Van Gogh Museum is restocking its popular Pokémon collaboration items -- and selling out fast.