Riccitiello: Retail in "pitched battle" for market share

Electronic Arts' CEO John Riccitiello has described the competition for videogame sales on the High Street as a "pitched battle" between retailers scrambling for market share.

The Christmas period saw aggressive deals in Europe and the US, with supermarkets selling games below cost price, consoles bundled with new games for cut-price deals and massive marketing pushes for blockbuster games such as Activision's Call of Duty: Modern Warfare 2.

"What we saw was very spirited retail competition that drove buy-ins for us and for a number of our competitors in specific cases, so what I think we're seeing now is a pitched battle between various retailers driving for market share," Riccitiello told investors.

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3598d ago
3598d ago