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EA CEO: 'Two-Year Comeback Is Clearly Taking Longer'

Electronic Arts' ongoing "comeback" strategy is going in the right direction, says CEO John Riccitiello -- but he admitted it's "taking longer" than the original two-year plan.

Over the past few years, EA has been engaging in "three key strategies" to push its business forward, Riccitiello said during a conference call following reduced financial expectations: "bringing our intellectual property back to be the industry's best in quality and chart position; driving growth on the digital side; and driving cost."

"I think we've made good progress -- in fact, very good progress -- on these," the CEO claimed during the call. "Our view of the sector has been proven right, and we've done a good job of executing the right strategies."

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