NPD are concerned about VG Chartz

David Riley, NPD senior manager is sending belittling emails to VG Chartz.


I'm looking at prelims for the month and am happy to see that you're way off the NPD estimations for the month. I would expect you not to change your "article" (because god knows I'm keeping a copy of your current post), and to provide your readers with the NPD's actuals vs. your current estimations.

Keep on working on that fantastic formula of yours. At this rate, I think you'll
get there sometime before 2030."

More after the jump.

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Lord Anubis4737d ago

Lol, I don't even know why people read VG Charts. Its not reliable and that is the reason it has been banned from more than one forum and site. (GAF)

the_round_peg4736d ago (Edited 4736d ago )

Their data are really close most of the time.

Maybe NPD is just upset because their data are simply too close too often. If people can get sales data from VGChartz for free, why would anyone want to pay to get similar data from NPD??

dknight4737d ago

And NPD is reliable? They don't even account for 40% of retail which is WalMart.

But that doesn't excuse the emails.

DrunKao4737d ago

They're as accurate as you're gonna get.

ngg123454737d ago (Edited 4737d ago )

NPD are complete asses. Bullying another site and viewing them as competition.

ITR4737d ago

NPD must view VGC as competition to sling so much mud over this.

Torch4737d ago (Edited 4737d ago )

I used to be a report analyst for NPD Canada (formerly International Surveys Limited (ISL), and rest assured that VG Charts isn't deemed competition.

Rather, it was AC Nielsen in particular whom they kept at very close watch.

At least at the time, NPD generated revenue by collecting quantitative sales information via various means (POS terminals, ongoing consumer-based purchase surveys). The collected data would then be compiled, interpreted, and sold to their clients (i.e., Kraft, Proctor & Gamble, Nestle, etc.).

I don't think that a relatively minuscule website like VG Charts is any cause for them to even flinch. I have a hard time believing that management would waste their time sending off such pointless emails...but you never know, I guess.

I've gotta say though, that NPD is, to date, by far the absolutely greatest working environment I've ever experienced. Semi-casual dress, flexible hours, flex-time, thirty-five hour workweeks(!), and a fantastic, friendly bunch of people to work with.

It was the monotonous, number-crunching work itself, those never-ending 2,000 page reports, and relatively low pay, which became the Achilles Heel and ultimately drove me away.

Nav14737d ago

NPD is a douche bag for sending out stupid emails.

sadiq4737d ago

thats why vgchartz is in beta ?

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