Recently, much has been made of Wii's expanding audience and the obstacles that face publishers who attempt to sell core games to that consumer group. A few company spokespeople have recently gone on record with comments that blame a variety of factors for sluggish sales performance. There's some truth in those comments, but the ultimate conclusion (that Wii's audience doesn't care for core games), is troubling.
The many core gamers who read such reports know full well that there is a significant audience waiting to make future core titles a success, if only publishers give them reason and opportunity. Publishers truly can enjoy a pleasing Wii payday even without enormous marketing and development budgets, but they have to be ready and able to work for it.
Are you a publisher wondering how to break through to the core audience that lurks behind the grandmas and toddlers? If so, pay attention to the following five-step plan.