Mysterious Xbox email teases Halo 3 mythology

The email blasted out early this morning from "Xbox Flash". Checking the web-hosted version, the page is identified as "Forerunner Email". You don't have to be a rocket scientist (or a Halo fanboy) to deduce that we're in the middle of some clever marketing for Microsoft's upcoming FPS, but to what end?

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nobizlikesnowbiz4737d ago

Bungie is just firing up their hype-machine. I expect to see things like this increase exponentially in the next few months.

Diselage4737d ago

I know they want to hype people but it's really not needed is it? I almost get sick of hearing about Halo 3 when they get the machine rolling full force.

nobizlikesnowbiz4737d ago

I hear ya. A lot of people are probably on the same boat as you. I personally don't mind seeing things like this. I think it's nifty and interesting. Especially for the hardcore gamers who fawn over Halo.

VirusE4737d ago

I have much love for the chief so to me it’s cool but I can understand how it must look to non-halo fanatics. Halo has a TREK level of obsession with its fans, if you are caught up in the universe it becomes like a bad gambling habit!

fjtorres4737d ago (Edited 4737d ago )

For starters, its expected by now.
Both halo and Halo 2 were preceded by ARG campaigns and one is expected to be part of the festivities. Its one of the things that distinguishes Halo from other shooters; the attention paid to the backstory and the drawing in of the players into the mythology. Those that dismiss Halo as Yet-Another-Shooter miss the point of the game; it is an entry point into an interesting SF universe. The novels and ARGs are alternate entry points; so will the movie, if it ever gets produced.
If handled properly, the Halo IP will transcend the gaming realm much like Star Wars has transcended the movie realm.
Think of it like this: the Halo Universe is an amusement park. Halo 3 is one of the rides. Halo Wars another. The pre-launch ARGs yet another.
They may not be everybody's cup of tea, but for ARG fans, the pre-launch campaign may be even more fun that the actual game itself.
Takes all kinds to build a universe, after all.

Sangheili854737d ago

I've read all the books and the comics. I sometimes look forward to what happens next in the halo universe most of all.

Lucidmantra4737d ago

I agree also... I am not a halo fanatic, but if you dig the mythology and the stories and stuff it hurts nobody else really for it to be out there. I have done these ARGs before and they are fun enough to be sure.

Sangheili854737d ago

I'm the chosen second one!

Lucidmantra4737d ago (Edited 4737d ago )

<gets into line>

Is this the bread line or toilet paper line in the Soviet Union (circa 1985?)

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