No one proclaimed that iconic phrase in the recent - and superb - JJ Abrams-directed Star Trek reboot; the film unceremoniously broke from the past; it was sexy, action-packed and girlfriend friendly. And you won't hear it in Star Trek Online, the Cryptic Studios-developed massively multiplayer online game due out in February, either. The success of the movie has spawned a new breed of Trek fan, and they're hungry for more Kirk and Spock and Scotty and Bones goodness. They're not necessarily MMO players, either. Getting that lot to sign up for a STO subscription is Cryptic's most difficult, but potentially most rewarding, challenge.