There's a war on, and it's in your video game retail stores. Would you rather have the exclusive DLC skin or Bakugan pillow case? Gold handgun skin or mage belt with +3 cunning? These are the choices consumers make as stores vie for their dollars with pre-order gifts and bonuses. Most pre-order bonuses rank as innocuous, and some as cheap and cheesy. As the battle for the gaming dollar continues, it seems that pre-order gifts might breach a level of unfair advantage or access to exclusive content, and it seems the scales have already begun to tip.